Atif Ashraf

Evaluator
DISC Type : scd

Director - Consumer Insights and Marketing Analytics at eos Products

Piscataway, New Jersey, United States

Overview

Atif has no verified overview

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Atif has no verified topics they care about

Media Appearances

Atif has no verified media appearances

Work History

8-2025
Director - Consumer Insights and Marketing Analytics at eos Products
5-2022 - 7-2025
Senior Market Researcher at Udemy
2-2020 - 4-2022
Manager Consumer Insights and Analytics - OREO at Mondelēz International
8-2018 - 1-2020
Associate Director - Marketing Sciences - Shopper Analytics - Team Unilever Shopper at Mindshare
1-2018 - 8-2018
Senior Consultant - Insights & Data - Johnson & Johnson Account at Capgemini

Education

2014 - 2015
Master of Science (M.S.) from Drexel University
2007 - 2012
Bachelor of Arts (Dual Degrees) from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Piscataway, New Jersey, United States Job Level : Mid-senior Designation : Director - Consumer Insights and Marketing Analytics at eos Products
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Insights For Selling To Atif

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Atif is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Atif

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Atif move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Atif take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Atif

Personality Compatibility


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