Andre Muller

Critic
DISC Type : C

Commercial Vice President at Diageo

São Paulo, São Paulo, Brazil

Overview

Andre Muller is the Commercial Vice President at Diageo Brazil, leveraging over 20 years of C-Level experience in finance, sales, and operations. His career is marked by leading significant business turnarounds and transformations at multinational companies like Danone, Unilever, and Warner Bros. Discovery. He holds a Business Administration degree from the University of São Paulo.

Andre is a proponent of leadership built on simplicity, curiosity, boldness, trust, and diversity. He is focused on fostering a strong company culture and is publicly engaged in topics like corporate social responsibility, sustainability, and promoting the responsible consumption of alcoholic beverages.

Unique fact: He was one of three founders of Danones water division in Brazil, successfully building the business from scratch into a market leader in just five years.

Personality Overview

Negotiator

Objective Thinker

Precise

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Exponential Growth
Has a track record of doubling business numbers, first as CFO and now aims to do it again as VP Commercial, focusing on recruiting new consumers.
Market Development
Aims to grow the premium spirits segment in Brazil, a market traditionally dominated by beer, by enhancing consumer experiences at points of sale.
ESG & Sustainability
Actively discusses uniting social impact, economic development, and sustainability, highlighted by Diageo's participation in COP 30.

Media Appearances

Andre has no verified media appearances

Work History

8-2022
Commercial Vice President at Diageo
8-2018 - 7-2022
CFO at Diageo
10-2021 - 1-2022
Interim General Manager at Diageo
8-2017 - 8-2018
CFO at Warner Bros. Discovery
2-2015 - 7-2017
Sales Director at Danone

Education

2000 - 2004
Bachelor of Business Administration (B.B.A.) from USP - Universidade de São Paulo

More Information

Social Presence :

Prographics :

Exp : 22 Location : São Paulo, São Paulo, Brazil Job Level : Senior Designation : Commercial Vice President at Diageo
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Insights For Selling To Andre

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andre is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Andre

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Andre move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Andre take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Andre

Personality Compatibility


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