Atul Sofat

Enthusiast
DISC Type : i

Head of Corporate Technology and D&A Western Europe at BAT

London Area, United Kingdom

Overview

Atul has no verified overview

Personality Overview

Optimistic

Consensus Focused

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Atul has no verified topics they care about

Media Appearances

Atul has no verified media appearances

Work History

9-2025
Head of Corporate Technology and D&A Western Europe at BAT
7-2019 - 6-2025
Director at Luxsh Technologies
7-2019 - 6-2025
Director at B&S Group
3-2014 - 6-2019
Operations Director at MyUtilityGenius
11-2012 - 3-2014
VP Supply Chain at The East India Company

Education

Education details unavailable from Merchant Taylors School, Northwood

More Information

Social Presence :

Prographics :

Exp : 12 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Head of Corporate Technology and D&A Western Europe at BAT
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Insights For Selling To Atul

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Atul is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Atul

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Atul move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Atul take some risk or not?

  • They can take some low-probability risks if needed.

You And Atul

Personality Compatibility


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