Audrey Chee-Read

Visionary
DISC Type : Ds

Sr Director, Consumer Insights at Spindrift Beverage Co, Inc.

Boston, Massachusetts, United States

Overview

Audrey has no verified overview

Personality Overview

Risk Tolerant

Big Vision Person

Direct & Assertive

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Audrey has no verified topics they care about

Media Appearances

Audrey has no verified media appearances

Work History

1-2026
Sr Director, Consumer Insights at Spindrift Beverage Co, Inc.
2-2023 - 12-2025
Principal Analyst - CMO Practice at Forrester
5-2018 - 2-2023
Consumer Insights and Brand Strategy at The Boston Beer Company
10-2014 - 4-2018
Strategic Planning and Consumer Insights at Hill Holliday
Strategic Planning at Leo Burnett Greater China Group

Education

B.A from Bowdoin College
Tibetan and Himalayan Studies from School for International Training

More Information

Social Presence :

Prographics :

Exp : 11 Location : Boston, Massachusetts, United States Job Level : Senior Designation : Sr Director, Consumer Insights at Spindrift Beverage Co, Inc.
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Insights For Selling To Audrey

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Audrey is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Audrey

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Audrey move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Audrey take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Audrey

Personality Compatibility


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