Audrey Henson

Questioner
DISC Type : c

Podcast Producer / Marketing at KoobrikLabs

Los Angeles, California, United States

Overview

Audrey is a writer and analyst who creates "The Drey Dossier, " a newsletter investigating the intersection of technology, power, and politics. With a background transitioning from Hollywood to tech and an education from Hunter College, she focuses on data, infrastructure, and influence in the digital age.

Outside of her analytical work, she has a deep interest in social issues, demonstrated by her volunteer work at elder care facilities. She was awarded a Pulitzer Fellowship to travel to Japan and report on innovative approaches to dementia care, reflecting a commitment to understanding complex societal challenges.

Unique fact: Audrey launched a weekly OSINT (Open Source Intelligence) investigative workshop on her Substack called DEDUCED.

Personality Overview

Cautious & Analytical

Systematic

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Investigative Tech Journalism
Through her Substack, "The Drey Dossier, " she conducts deep-dive investigations into complex tech stories like the Oracle/TikTok deal and the status of Neuralink's clinical trial patients.
AI in Creative Industries
Previously produced a podcast on how AI is reshaping creativity and culture, and focuses on the practical infrastructure and literacy needed for AI adoption in Hollywood.
Surveillance & Data Privacy
Analyzes and reports on the expansion of surveillance capitalism, including the corporate acquisition of user data and the infrastructure that enables it.

Media Appearances

Audrey has no verified media appearances

Work History

5-2025 - 11-2025
Podcast Producer / Marketing at KoobrikLabs
5-2024 - 11-2024
Operations Coordinator at Verve
11-2023 - 3-2024
Senior Assistant to Partner - Literary/TV at Verve
10-2022 - 6-2023
Scripted TV at APA Agency
1-2022 - 9-2022
Executive Assistant to SVP Comedy Touring at ICM Partners

Education

8-2017 - 6-2021
Bachelor of Arts - BA from Hunter College
2015 - 2016
Associate’s Degree from Tidewater Community College

More Information

Social Presence :

Prographics :

Exp : 2 Location : Los Angeles, California, United States Job Level : N/A Designation : Podcast Producer / Marketing at KoobrikLabs
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Insights For Selling To Audrey

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Audrey is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Audrey

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Audrey move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Audrey take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Audrey

Personality Compatibility


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