Augusto Farro

Examiner
DISC Type : cs

Managing Director at Capstone Power Solutions Ltd

United Kingdom

Overview

Augusto Farro is the Managing Director of Capstone Power Solutions, specializing in combined heat and power (CHP) solutions. With an MBA from Alliance Manchester Business School, his career includes extensive international sales and business development experience across the Middle East and Africa with Cummins Power Generation and Capstone Turbine Corporation, focusing on distributor development and market strategy.

His interests appear deeply rooted in the energy sector, following major industry players like GE Power and Schneider Electric. This suggests a passion for technological advancements and market trends in power generation that extends beyond his professional responsibilities, indicating that his work is also a core personal interest.

He has specific expertise in developing sales and technical support strategies for power generation distributors in North and West Africa.

Personality Overview

Overcautious

Tough To Convince

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are thorough and always follow a systematic approach.

Topics They Care About

Biogas Power Generation
Actively promotes Capstone's microturbine performance for biogas applications at recent events like the World Biogas Expo.
Reducing Energy Costs
His core value proposition focuses on helping businesses save money and protect against rising energy costs using CHP solutions.
Microturbine Technology
Specializes in cutting-edge energy solutions that utilize microturbine efficiency, a topic he has presented on at industry conferences.

Media Appearances

Augusto has no verified media appearances

Work History

7-2020
Managing Director at Capstone Power Solutions Ltd
3-2014 - 7-2020
Director of Sales Middle East and Africa at Capstone Turbine Corporation
2-2011 - 3-2014
Distributor Development Manager at Dale Power Solutions
8-2008 - 2-2011
Business Development Manager at Cummins Power Generation
8-2005 - 8-2008
Aftermarket Product Support Manager at Cummins Power Generation

Education

2006 - 2009
MBA from Alliance Manchester Business School
2006 - 2007
ILM Certifacte from Brighton MET

More Information

Social Presence :

Prographics :

Exp : 21 Location : United Kingdom Job Level : Mid-senior Designation : Managing Director at Capstone Power Solutions Ltd
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Insights For Selling To Augusto

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Augusto is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Augusto

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Augusto move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Augusto take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Augusto

Personality Compatibility


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