Aurore Guignard

Questioner
DISC Type : c

Sales Development Director at APPI-TECHNOLOGY

Greater Marseille Metropolitan Area, France

Overview

Aurore Guignard is the Sales Development Director at APPI-TECHNOLOGY, where she drives international growth for its critical communication systems. A graduate of Rennes School of Business, she leverages a 360° strategic vision, transitioning from a successful career in sales and marketing leadership within the publishing industry to the high-tech sector.

Beyond her professional focus, Aurore has a distinct interest in sensory perception, having completed a course in Perfumes and Sensory Marketing. Her shared reflections suggest a deeper interest in concepts like national resilience and finding meaning beyond the material, indicating a thoughtful and philosophical nature.

She has studied the art of perfume and its connection to sensory marketing.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

International Expansion
Her career is focused on boosting international growth, from leading an export business club to driving global sales strategy at APPI-Technology.
Critical Communications
She is dedicated to providing reliable, full-duplex communication systems for high-risk environments, as demonstrated by her work and posts about Milipol.
Promoting French Tech
She actively promotes French innovation on the world stage, showcasing her company's technology at major international expositions like AUSA in Washington, D. C.

Media Appearances

Aurore has no verified media appearances

Work History

9-2025
Sales Development Director at APPI-TECHNOLOGY
1-2018 - 9-2025
Business Developper at CLUB PROCAMEX
1-2017 - 11-2017
Directrice Marketing Groupe at Éditions Bragelonne
1-2011 - 1-2016
Directrice Commerciale, Marketing et Communication at Editions Jouvence
3-2005 - 7-2009
Responsable commerciale et marketing at Editions Philippe Picquier

Education

1995 - 1998
Diplômé d'ESC Rennes from Rennes School of Business
Education details unavailable from ISIPCA - MOOC Parfums : de l'art de sentir au Marketing Sensoriel

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Marseille Metropolitan Area, France Job Level : Mid-senior Designation : Sales Development Director at APPI-TECHNOLOGY
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Insights For Selling To Aurore

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aurore is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Aurore

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aurore move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Aurore take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Aurore

Personality Compatibility


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