Austin Cook, CPA

Energizer
DISC Type : I

Chief Financial Officer at Schurz Communications

Ann Arbor, Michigan, United States

Overview

Austin Cook is the Chief Financial Officer at Schurz Communications, leveraging over a decade of experience in corporate finance and accounting. A CPA and CMA, he is known for his expertise in financial strategy, M&A, and driving growth, particularly within the cloud technology sector. His leadership is described as having initiative, drive, and a supportive mindset.

Outside of his financial duties, Austin is a devoted husband and father who enjoys spending time with his family. He is also a keen golfer, though he humorously admits to spending some time off the fairway. His commitment to mentorship is evident from his past role as an adjunct professor at his alma mater.

He previously shared his expertise with the next generation as an Adjunct Professor of accounting at Concordia University Ann Arbor.

Personality Overview

Informal

Relationship Oriented

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Financial Strategy
As CFO, he oversees the entire financial strategy and operations for Schurz, directing all aspects of the company's finance organization and working on strategic projects.
Cloud Technology
Previously served as CFO for Schurz's cloud business, OTAVA, and has stated excitement for the company's focus on broadband and cloud technology for future growth.
M&A and Growth
His background includes being instrumental in successful acquisition strategies and a proven track record of driving business growth both organically and through M&A.

Media Appearances

Schurz Communications Appoints Austin Cook as Chief Financial Officer. Featured in GlobeNewswire

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Schurz Communications Appoints Austin Cook as Chief Financial Officer. Featured in Yahoo Finance

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Work History

9-2024
Chief Financial Officer at Schurz Communications
4-2024 - 9-2024
Chief Financial Officer - Cloud Division at Schurz Communications
4-2022 - 4-2024
VP, Finance - Cloud Division at Schurz Communications
2-2018 - 5-2020
Adjunct Professor at Concordia University Ann Arbor
2-2017 - 7-2019
Controller at ForeSee

Education

Master of Business Administration (M.B.A.) from Liberty University
B.B.A. from Concordia University Ann Arbor

More Information

Social Presence :

Prographics :

Exp : 11 Location : Ann Arbor, Michigan, United States Job Level : Leadership Designation : Chief Financial Officer at Schurz Communications
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Insights For Selling To Austin

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Austin is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Austin

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Austin move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Austin take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Austin

Personality Compatibility


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