Matt Rich in

Matt Rich

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Digital Director at bp
📍 Windlesham, England, United Kingdom

Matt Rich serves as the VP of Customer Care & Innovation at bp, where he leads global digital strategy and transformation for the retail business. A Staffordshire University marketing graduate, he is focused on delivering commercial value through mobile payments, data, and creating an outstanding customer experience to drive growth.

He is a people-centric leader who believes that business transformation is best achieved through a clear vision and highly empowered teams. He positions himself as an innovative, inspiring leader and a catalyst for change within his organization.

He spearheaded the global program that launched and scaled bps mobile payment solutions across Australia, New Zealand, the US, and Europe.

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Experience
18 Years
Current Role
Digital Director
Job Level
Mid-senior
Location
Windlesham, England, United Kingdom
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Priorities

Topics Matt cares about

Digital Customer Strategy
He leads bp's global digital and customer strategy, focusing on creating a seamless customer journey and using data for personalized experiences.
Mobile Payments
He has a proven track record of leading global programs for mobile payments, including the development and scaling of the BPme application.
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Career

Work history

10-2016
Digital Director
bp
5-2011
Global Strategy Manager
bp
10-2009 - 5-2011
Global Marketing Manager
Pfizer
9-2007 - 10-2009
Associate Franchise Director
Johnson & Johnson
In the press

Media appearances

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Education
1995 - 1999
BA Hons Marketing
University of Staffordshire
Social presence
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Behavioral profile

DISC profile (public)

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