Matt Rich in

Matt Rich

Enthusiast · DISC type i
Digital Director at bp
📍 Windlesham, England, United Kingdom

Matt Rich serves as the VP of Customer Care & Innovation at bp, where he leads global digital strategy and transformation for the retail business. A Staffordshire University marketing graduate, he is focused on delivering commercial value through mobile payments, data, and creating an outstanding customer experience to drive growth.

He is a people-centric leader who believes that business transformation is best achieved through a clear vision and highly empowered teams. He positions himself as an innovative, inspiring leader and a catalyst for change within his organization.

He spearheaded the global program that launched and scaled bps mobile payment solutions across Australia, New Zealand, the US, and Europe.

Read the full overview →
Experience
18 Years
Current Role
Digital Director
Job Level
Mid-senior
Location
Windlesham, England, United Kingdom
Personality Overview

How Matt shows up

Amiable & Agreeable
Optimistic
Consensus Focused

They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Priorities

Topics Matt cares about

Digital Customer Strategy
He leads bp's global digital and customer strategy, focusing on creating a seamless customer journey and using data for personalized experiences.
Mobile Payments
He has a proven track record of leading global programs for mobile payments, including the development and scaling of the BPme application.
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Career

Work history

10-2016
Digital Director
bp
5-2011
Global Strategy Manager
bp
10-2009 - 5-2011
Global Marketing Manager
Pfizer
9-2007 - 10-2009
Associate Franchise Director
Johnson & Johnson
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1995 - 1999
BA Hons Marketing
University of Staffordshire
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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