Matt Rich

Enthusiast
DISC Type : i

Digital Director at bp

Windlesham, England, United Kingdom

Overview

Matt Rich serves as the VP of Customer Care & Innovation at bp, where he leads global digital strategy and transformation for the retail business. A Staffordshire University marketing graduate, he is focused on delivering commercial value through mobile payments, data, and creating an outstanding customer experience to drive growth.

He is a people-centric leader who believes that business transformation is best achieved through a clear vision and highly empowered teams. He positions himself as an innovative, inspiring leader and a catalyst for change within his organization.

He spearheaded the global program that launched and scaled bps mobile payment solutions across Australia, New Zealand, the US, and Europe.

Personality Overview

Amiable & Agreeable

Optimistic

Consensus Focused

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Digital Customer Strategy
He leads bp's global digital and customer strategy, focusing on creating a seamless customer journey and using data for personalized experiences.
Mobile Payments
He has a proven track record of leading global programs for mobile payments, including the development and scaling of the BPme application.
Business Transformation
He describes himself as a "catalyst for change" and has a history of leading large-scale digital transformation within bp's global retail business.

Media Appearances

Matt has no verified media appearances

Work History

10-2016
Digital Director at bp
5-2011
Global Strategy Manager at bp
10-2009 - 5-2011
Global Marketing Manager at Pfizer
9-2007 - 10-2009
Associate Franchise Director at Johnson & Johnson

Education

1995 - 1999
BA Hons Marketing from University of Staffordshire

More Information

Social Presence :

Prographics :

Exp : 18 Location : Windlesham, England, United Kingdom Job Level : Mid-senior Designation : Digital Director at bp
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Matt

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Matt take some risk or not?

  • They can take some low-probability risks if needed.

You And Matt

Personality Compatibility


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