Avery Baker

Doer
DISC Type : ds

Chief Brand Officer at Arc'teryx

Amsterdam, North Holland, Netherlands

Overview

Avery has no verified overview

Personality Overview

Strategic Planner

Results Focused

Long-term Focused

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Avery has no verified topics they care about

Media Appearances

Avery has no verified media appearances

Work History

1-2026
Chief Brand Officer at Arc'teryx
7-2019
Independent Brand Advisor at Avery Baker Advisory
11-2020 - 7-2023
President and Chief Brand Officer, Tommy Hilfiger Global at PVH Corp.
9-2014 - 7-2019
Chief Brand Officer and Head of Brand Management at Tommy Hilfiger
12-2011 - 9-2014
Chief Marketing Officer at Tommy Hilfiger

Education

B.S. School of Communications from Northwestern University
Mandarin from National Taiwan Normal University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : Chief Brand Officer at Arc'teryx
URL has been copied!

Insights For Selling To Avery

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Avery is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Avery

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Avery move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Avery take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Avery

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.