Avery Baker in

Avery Baker

Doer · DISC type ds
Chief Brand Officer at Arc'teryx
📍 Amsterdam, North Holland, Netherlands

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
30 Years
Current Role
Chief Brand Officer
Job Level
Leadership
Location
Amsterdam, North Holland, Netherlands
Personality Overview

How Avery shows up

Strategic Planner
Results Focused
Long-term Focused

They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Priorities

Topics Avery cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2026
Chief Brand Officer
Arc'teryx
7-2019
Independent Brand Advisor
Avery Baker Advisory
11-2020 - 7-2023
President and Chief Brand Officer, Tommy Hilfiger Global
PVH Corp.
9-2014 - 7-2019
Chief Brand Officer and Head of Brand Management
Tommy Hilfiger
12-2011 - 9-2014
Chief Marketing Officer
Tommy Hilfiger
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
B.S. School of Communications
Northwestern University
Mandarin
National Taiwan Normal University
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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