Avi Bashan

Enthusiast
DISC Type : i

Head of R&D, Wallet Solutions at Fireblocks

Israel

Overview

Avi Bashan is the Head of R&D at Fireblocks, leading teams in Wallet Solutions, Web3, and Tokenization. He previously co-founded the cyber risk quantification firm Kovrr as CTO and holds a B. Sc. from The Hebrew University of Jerusalem.

He is an active educator, teaching a course on cyber attacks and defenses to future CISOs and CIOs in Bar-Ilan Universitys MBA program.

Avi is an inventor on a patent for a system that models catastrophic cyber events and has presented security research at conferences like Black Hat.

Personality Overview

Story Driven

Non-Confrontational

Consensus Focused

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Web3 & Wallet Security
Leads R&D for wallet solutions and Web3 at Fireblocks, focusing on secure, scalable infrastructure for digital assets and tokenization.
Cyber Risk Quantification
Co-founded and served as CTO of Kovrr, a company that helps organizations put a financial price tag on their cyber risk exposure.
Cybersecurity Education
As a lecturer at Bar-Ilan University's MBA program, he is passionate about teaching future executives how to think from an attacker's perspective.

Media Appearances

Avi has no verified media appearances

Work History

4-2024
Head of R&D, Wallet Solutions at Fireblocks
11-2022 - 3-2024
Head of R&D, Web3 and Tokenization at Fireblocks
11-2022 - 10-2024
Advisor at Kovrr
7-2017 - 11-2022
CTO & Co-Founder at Kovrr
10-2017 - 9-2022
Lecturer at Bar-Ilan University

Education

2010 - 2013
B.Sc from The Hebrew University of Jerusalem

More Information

Social Presence :

Prographics :

Exp : 12 Location : Israel Job Level : Mid-senior Designation : Head of R&D, Wallet Solutions at Fireblocks
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Insights For Selling To Avi

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Avi is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Avi

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Avi move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Avi take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Avi

Personality Compatibility


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