Avinash Rao

Commander
DISC Type : D

Head of Consulting and Services at INNOVATION ROOTS

Bengaluru, Karnataka, India

Overview

Avinash Rao is a transformational leader with over 24 years of experience in AI and Digital Transformation. As Head of Consulting and Services at INNOVATION ROOTS, he specializes in building ventures from the ground up. He holds a PGSM from the Indian Institute of Management Bangalore and is a published author.

Avinash is deeply engaged in the professional community, frequently speaking at industry events and sharing his expertise on lean and agile methodologies. His role leverages his connection to the Agile Network India community, indicating a passion for fostering professional networks and sharing knowledge with others.

He co-authored the book "Prisoners of Process - Rethinking Management and Change in IT Services. "

Personality Overview

Strong-Willed

Decisive

Impact-Driven

They like to be in a position where they can control the conversation and terms.  They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product.

Topics They Care About

AI's Role in Agile
His recent posts and speaking engagements focus on how AI is fundamentally changing agile teams, coding, and the roles of Scrum Masters and Product Owners.
Digital Transformation
A core theme throughout his 24-year career, specializing in re-imagining digital journeys for CPG, Travel, and Telecom sectors.
'Zero to One' Journeys
He is recognized for his expertise in setting up and scaling multi-disciplinary teams, sales, and marketing from scratch, as seen at LiveSwitch and Digite.

Media Appearances

Profile of Speakers – National Digital Business Forum 2025 (includes Avinash Rao, Head of Consulting and Services, Innovation Roots). Featured in National Business & Technology Forum (NBT India)

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MakeMeSmart Podcast – Episode featuring Avinash Rao (Head of Consulting & Services, Innovation Roots). Featured in MakeMeSmart Podcast (Facebook Group)

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Avinash Rao – Lean Kanban India Speaker. Featured in Lean Kanban India (Innovation Roots)

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Work History

11-2025
Head of Consulting and Services at INNOVATION ROOTS
2-2025 - 11-2025
Principal at Greyamp Consulting, India and Middle East markets at Greyamp Consulting
6-2023 - 2-2025
MD and Head of India at LiveSwitch Inc.
5-2021 - 6-2023
VP of Products at Digite, Inc.
2-2020 - 5-2021
DevOps Transformation at Wipro Digital

Education

2002 - 2005
PGSM from Indian Institute of Management Bangalore
1995 - 1999
Bachelor of Engineering from University of Mysore

More Information

Social Presence :

Prographics :

Exp : 25 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Head of Consulting and Services at INNOVATION ROOTS
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Insights For Selling To Avinash

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Avinash is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Avinash

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Avinash move?

  • They can take decisions very fast if you manage to convince them.
  • Can Avinash take some risk or not?

  • The risks don’t matter much to them.

You And Avinash

Personality Compatibility


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