Avital Johanan

Observer
DISC Type : ci

Managing Director at Planet Mark

London, England, United Kingdom

Overview

Avital Johanan is the Managing Director at Planet Mark, a role she stepped into after joining as Chief Product Officer in 2024. She focuses on scaling the companys Net Zero Certification Programme and has a background in corporate development and advisory, holding an MBA from The Open University.

Outside of her primary role, Avital is passionate about social impact. She volunteers as a "Pilotlighter, " where she coaches and mentors charity leaders and their boards to help them become more effective and sustainable in their missions. This reflects a deep commitment to helping organizations thrive.

She has direct experience in corporate development, having led the separation planning for a $500M business divestiture.

Personality Overview

Curious

Assertive

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Net Zero Transition
Leads Planet Mark's Net Zero Certification Programme and actively promotes understanding the challenges businesses face in their journey towards Net Zero.
Business Sustainability
Passionate about helping businesses of any size understand that working towards sustainability is not just right for the climate, but also good for business.
Charity Mentorship
Volunteers to coach charity leaders and their boards, helping them become more efficient, effective, and sustainable through the Pilotlight programme.

Media Appearances

Planet Mark appoints Avital Johanan as new managing director. Featured in BusinessGreen

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A new chapter for Planet Mark: Leadership transition. Featured in Planet Mark News & Blogs

See Now

Work History

9-2025
Managing Director at Planet Mark
2-2024 - 9-2025
Chief Product Officer at Planet Mark
1-2020 - 2-2024
Director at ADJ Advisory
9-2019 - 9-2020
Pilotlighter at Pilotlight
12-2013 - 2-2020
Executive Director at IHS Markit

Education

2004 - 2005
Masters from King's College London
2012 - 2015
Master of Business Administration (MBA) from The Open University

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Planet Mark
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Insights For Selling To Avital

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Avital is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Avital

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Avital move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Avital take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Avital

Personality Compatibility


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