Ayat Toufeeq
Login to view DISC.Ayat Toufeeq is the co-founder of Powder, a personalized beauty e-commerce platform. She transitioned into entrepreneurship from a corporate background in fraud investigation and risk management at firms like EY. She holds an Executive Master of Science from The London School of Economics and Political Science (LSE).
Her entrepreneurial drive stems from a personal passion for solving the real-world problem of finding the right beauty products. She is deeply invested in understanding the consumer experience for women in the GCC region, which was the catalyst for starting her own company after leaving her established corporate career.
Her startup, Powder, was featured by Forbes Middle East as one of the "20 Women-Led Startups To Watch".
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