Ayat Toufeeq

Inquirer
DISC Type : cd

Co-Founder at Powder

United Arab Emirates

Overview

Ayat Toufeeq is the co-founder of Powder, a personalized beauty e-commerce platform. She transitioned into entrepreneurship from a corporate background in fraud investigation and risk management at firms like EY. She holds an Executive Master of Science from The London School of Economics and Political Science (LSE).

Her entrepreneurial drive stems from a personal passion for solving the real-world problem of finding the right beauty products. She is deeply invested in understanding the consumer experience for women in the GCC region, which was the catalyst for starting her own company after leaving her established corporate career.

Her startup, Powder, was featured by Forbes Middle East as one of the "20 Women-Led Startups To Watch".

Personality Overview

ROI Conscious

Demanding

Judgemental

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Beauty E-commerce
Co-founded Powder. ae to solve the challenge of finding suitable beauty products online and actively seeks feedback on the consumer experience in the UAE and GCC.
Career Pivoting
Made a significant career transition from corporate risk advisory and fraud investigation into becoming a beauty-tech entrepreneur.
Female Entrepreneurship
Co-founded a successful women-led startup that was recognized by Forbes Middle East as a top venture to watch in the region.

Media Appearances

Ayat has no verified media appearances

Work History

7-2019
Co-Founder at Powder
7-2017 - 7-2019
Senior Manager at GardaWorld International Protective Services
1-2015 - 7-2017
Manager | Fraud Investigation & Dispute Services at EY
6-2011 - 10-2014
Bid Manager at Olive Group
7-2009 - 6-2011
Account Manager & Research Associate at INEGMA

Education

2013 - 2014
Executive Master of Science (MSc) from The London School of Economics and Political Science (LSE)
2005 - 2008
BA from King's College London

More Information

Social Presence :

Prographics :

Exp : 16 Location : United Arab Emirates Job Level : Leadership Designation : Co-Founder at Powder
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Insights For Selling To Ayat

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ayat is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Ayat

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Ayat move?

  • Their decision making speed is somewhere in the middle.
  • Can Ayat take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Ayat

Personality Compatibility


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