Bryan Federici

Observer
DISC Type : ic

Strategic Account Executive at AcuityMD

New Hope, Pennsylvania, United States

Overview

Bryan is a Strategic Account Executive at AcuityMD with deep expertise in the MedTech industry. His career includes senior sales and account management roles at Veeva Systems and Boston Scientific, demonstrating a strong track record in medical device sales. He holds a Bachelor of Arts from the University of Kentucky.

Based on his alma mater, Bryan likely follows college sports and supports his universitys teams. He is an active professional networker, frequently encouraging peers to connect at industry conferences and events to discuss emerging trends and solutions in the medical technology space.

Unique fact: Bryan has specialized expertise in contracting and sales of complex cardiac devices, including implantable pacemakers, defibrillators, and cardiac ablation equipment.

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince.

Topics They Care About

MedTech Sales
His career progression from Senior Sales Representative to Strategic Account Executive at companies like Boston Scientific, Veeva Systems, and AcuityMD highlights his focus on this area.
Digital Transformation
He actively engages his network on maximizing investments in digital solutions and ensuring efficiency gains within the MedTech industry.
Cardiac Devices
He has extensive experience selling and contracting implantable cardiac pacemakers, defibrillators, and cardiac ablation capital equipment from his time at Boston Scientific.

Media Appearances

Bryan has no verified media appearances

Work History

11-2025
Strategic Account Executive at AcuityMD
10-2021 - 10-2025
Account Partner, North America MedTech at Veeva Systems
1-2020 - 9-2021
Account Executive, MedTech at Veeva Systems
10-2016 - 12-2019
Senior Sales Representative, Electrophysiology at Boston Scientific
9-2006 - 9-2016
Senior Sales Representative, Cardiac Rhythm Management at Boston Scientific

Education

Bachelor of Arts (BA) from University of Kentucky

More Information

Social Presence :

Prographics :

Exp : 21 Location : New Hope, Pennsylvania, United States Job Level : N/A Designation : Strategic Account Executive at AcuityMD
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Insights For Selling To Bryan

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bryan is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Bryan

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Bryan move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Bryan take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Bryan

Personality Compatibility


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