Aydin Moghaddam

Examiner
DISC Type : cs

Fractional CMO / Head of Growth at Self-employed

London, England, United Kingdom

Overview

Aydin is a growth-focused marketing leader specializing in scaling DTC and consumer brands. Educated at Stanford University and Kingston University, he has driven significant revenue growth at companies like Bulk™ and Olivela. Colleagues describe him as diligent, knowledgeable, and a fantastic partner with a thirst for knowledge.


He was instrumental in a partnership with luxury brand Valentino that successfully raised over $1 million for Save the Children International.

Personality Overview

Overcautious

Unexpressive

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are always well-planned and adopt a systematic approach.

Topics They Care About

DTC Brand Scaling
His career is focused on strategic growth for Direct-to-Consumer brands, with a proven track record of increasing revenue from £43m to £78m at Bulk™.
Performance Marketing
Possesses deep knowledge in all aspects of performance marketing, having led teams responsible for paid media, SEO, and affiliates across numerous markets.
Team Leadership
Passionate about building high-performing teams, having managed groups of over 10 marketers and actively recruited for growing departments in his previous roles.

Media Appearances

Aydin has no verified media appearances

Work History

1-2024
Fractional CMO / Head of Growth at Self-employed
7-2023 - 1-2024
Chief Marketing Officer at Women's Best
3-2022 - 7-2023
Head of Performance Marketing & CRM at Olivela
3-2019 - 3-2022
Head of Performance Marketing at Bulk™
10-2017 - 3-2019
Head of Search & Social at ROAST

Education

2015 - 2015
Technology Entrepreneurship from Stanford University
Business Management from Kingston University

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Leadership Designation : Fractional CMO / Head of Growth at Self-employed
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Insights For Selling To Aydin

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aydin is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Aydin

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Aydin move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Aydin take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Aydin

Personality Compatibility


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