Ayesha Adhami-Magueta

Pioneer
DISC Type : Dsi

Principal at Equity & Leadership

Greater Toronto Area, Canada

Overview

Ayesha Adhami-Magueta is the founder of The Purposeful Path, a Toronto-based consultancy specializing in coaching leaders and teams to navigate conflict, complexity, and change. With a certificate in Diversity and Inclusion from Cornell, people she has worked with describe her as a compassionate listener who provides high-quality, implementable resources.

Outside of her professional work, Ayesha is a dedicated and long-standing advocate for social justice and human rights, vocally supporting various causes. She is interested in the work of UNICEF and connects with her Persian ancestry, bringing a focus on healing the root causes of conflict to her endeavors.

Unique fact: Ayesha is a certified Grief-Informed Practitioner, a unique lens she applies to her coaching work.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Leadership Coaching
Her consultancy focuses on helping leaders and teams navigate complex challenges by creating a foundation of compassion and purpose.
DEI & JEDI Consulting
She provides Justice, Equity, Diversity, and Inclusion (JEDI) consulting for non-profits, healthcare, and government agencies.
Conflict Navigation
A core part of her work is helping individuals and organizations look deeply into conflicts to find and heal the root cause.

Media Appearances

Ayesha has no verified media appearances

Work History

7-2020 - 12-2024
Principal at Equity & Leadership
6-2019
Principal at The Purposeful Path
11-2004 - 3-2025
Management Team Member at IWHC Toronto
9-2001 - 11-2004
TESL Instructor and Cultural Component Instructor at Canadian Centre for Language and Cultural Studies

Education

2020 - 2020
Diversity and Inclusion Certificate from Cornell University
1989 - 1992
Bachelor's degree from Saint Mary's University

More Information

Social Presence :

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Exp : 23 Location : Greater Toronto Area, Canada Job Level : Senior Designation : Principal at Equity & Leadership
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Insights For Selling To Ayesha

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ayesha is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ayesha

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ayesha move?

  • They are generally fast movers and can take quick decisions
  • Can Ayesha take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ayesha

Personality Compatibility


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