Ayla Dator

Initiator
DISC Type : Di

Senior Marketing Manager at Acadium

Ottawa, Ontario, Canada

Overview

Ayla Dator is the Senior Marketing Manager at Acadium, where she connects businesses with marketing apprentices. She transitioned into marketing from a career in human resources, giving her a unique perspective on talent. She is a graduate of the University of Ottawa.

Outside of her role at Acadium, Ayla is an entrepreneur and the owner of a direct-to-consumer brand called ABs Passion Frui. She is a vocal supporter of female empowerment and has publicly shared messages of solidarity with women.

Unique fact: Ayla successfully pivoted her career from Head of Human Resources to a Senior Marketing Manager.

Personality Overview

Confident

Friendly Challenger

Risk-Accepting

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Marketing Apprenticeships
Her primary role at Acadium is to match business owners with aspiring marketers for three-month remote apprenticeships to help them grow.
Small Business Growth
She specializes in helping entrepreneurs, startups, and small businesses find affordable, motivated remote talent to scale their marketing efforts.
Career Development
Having transitioned from HR to marketing, she has a unique perspective on helping people gain the skills and experience needed to launch their careers.

Media Appearances

Ayla has no verified media appearances

Work History

3-2025
Senior Marketing Manager at Acadium
8-2022 - 12-2023
General Manager at Our Hiraya
3-2021 - 8-2022
Head Of Human Resources at Our Hiraya
9-2020 - 12-2023
Head Of Human Resources at First In Field
3-2020 - 9-2020
Operations Manager at First In Field

Education

Bachelor's Degree from University of Ottawa
Bachelor's degree from Southern Luzon State University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Ottawa, Ontario, Canada Job Level : Middle Designation : Senior Marketing Manager at Acadium
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Insights For Selling To Ayla

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ayla is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Ayla

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ayla move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Ayla take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Ayla

Personality Compatibility


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