Ayoub HARIJ

Pioneer
DISC Type : isd

Founder at Stealth Tech Startup

Dubai, United Arab Emirates

Overview

Ayoub is a serial entrepreneur with an engineering background from ENSEM and executive education from HEC Paris. After roles at Procter & Gamble and Lavazza, he founded four tech ventures, including the B2B commerce platform Sle3ti, which was successfully acquired. Now based in Dubai, he is building a new AI-focused startup.

Outside of his ventures, Ayoub is a reflective individual focused on self-awareness and mental resilience. He is an avid reader of books on business, human behavior, and mindfulness, such as "The Power of Habit" and "The Power of Now, " believing the biggest challenge an entrepreneur faces is knowing oneself.

His core entrepreneurial philosophy is: "The idea is worthless, its the execution of the idea that counts. "

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

AI-Powered Agents
His current focus is building and deploying practical AI agents for real-world business workflows in sectors like healthcare, retail, and real estate through his new venture, Fanous AI.
Startup Execution
Strongly believes that execution, not the initial idea, is the true determinant of a venture's success and the ultimate competitive advantage.
B2B Commerce
Founded and scaled Sle3ti, a B2B platform that powered thousands of retailers in Morocco, leading to a successful acquisition in 2023.

Media Appearances

Ayoub has no verified media appearances

Work History

5-2025
Founder at Stealth Tech Startup
9-2024
Founder at Fanous AI
7-2023
Founder & CEO ( Acquired ) at Sle3ti
9-2018 - 3-2020
Founder & CEO at Expenso
9-2018 - 3-2020
Founder & CEO at RiderIn

Education

2015 - 2015
Executive education from HEC Paris
2003 - 2005
Ingénieur d'Etat from École nationale supérieure d'électricité et mécanique - Casablanca

More Information

Social Presence :

Prographics :

Exp : 2 Location : Dubai, United Arab Emirates Job Level : Leadership Designation : Founder at Stealth Tech Startup
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Insights For Selling To Ayoub

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • During followups, use calls or text if needed, they should be fine
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ayoub is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ayoub

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ayoub move?

  • They are generally fast movers and can take quick decisions
  • Can Ayoub take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ayoub

Personality Compatibility


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