Daiana Luján Fernández

Questioner
DISC Type : c

Procurement Director Technical Assistant at Volkswagen Group Argentina

Argentina

Overview

Daiana Luján Fernández is the Procurement Director Technical Assistant at Volkswagen Group Argentina, where she has grown from a Commodity Buyer role. She specializes in cost optimization, supplier negotiation, and sourcing, with a background in raw material purchasing. She holds a degree in Industrial Organization from Universidad Tecnológica Nacional.

Daiana recently participated in an extreme off-road vehicle testing event, the "Amarok Experto, " alongside strategic suppliers to demonstrate the products capabilities.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Cost Optimization
Her experience includes detecting and implementing opportunities for cost optimization and process improvements in procurement for Volkswagen.
Supplier Relations
She actively engages with strategic suppliers, participating in product experience events like the "Amarok Experto" to strengthen partnerships.
Professional Growth
She views new roles as opportunities to "keep learning, growing, " and has completed leadership courses like "Demand Driven Leader" and "FIRST - Primer Liderazgo".

Media Appearances

Daiana has no verified media appearances

Work History

11-2025
Procurement Director Technical Assistant at Volkswagen Group Argentina
6-2023 - 11-2025
Commodity Buyer - Metallic Parts at Volkswagen Group Argentina
9-2020 - 6-2023
Raw Material Buyer at Greif, Inc.
6-2020 - 9-2020
Supply Chain Intern at Greif, Inc.

Education

2018 - 2022
Licenciatura en Organizacion Industrial from Universidad Tecnológica Nacional
2012 - 2017
Bachiller Bilingue con orientacion a Cs Sociales from Hans christian andersen

More Information

Social Presence :

Prographics :

Exp : 5 Location : Argentina Job Level : Mid-senior Designation : Procurement Director Technical Assistant at Volkswagen Group Argentina
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Insights For Selling To Daiana Luján

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daiana Luján is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Daiana Luján

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Daiana Luján move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Daiana Luján take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Daiana Luján

Personality Compatibility


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