Azad Singh

Captain
DISC Type : DS

Nordic Digital, Insights & Analytics Leader at EY

Bengaluru, Karnataka, India

Overview

Azad Singh is the Nordic Digital, Insights & Analytics Leader at EY, specializing in transforming data into actionable insights. A Marketo Certified Solution Architect with two MBAs, including one from Hult International Business School, he has over five years of MarTech experience. Colleagues describe him as knowledgeable, supportive, and competent.

Outside of his professional role, Azad shows an interest in personal wellness and community engagement. He recently participated in the EY Bengaluru 10K run, highlighting a commitment to fitness and company culture. His shared content suggests a focus on meaningful interactions and continuous learning.

He was a guest speaker at an EY townhall, where he shared his personal learning journey and tech MBA experience with over 4, 000 employees.

Personality Overview

Decisive But Calm

Planner & Achiever

Consummate Professional

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Marketing Automation
As a Marketo Certified Solution Architect and expert in tools like Eloqua and Salesforce, he leads Nordic marketing automation initiatives to drive effectiveness and engagement.
Data-Driven Decisions
His role as Nordic Digital, Insights & Analytics Leader and posts about performance marketing highlight his focus on using data to shape strategy and deliver insights.
AI & Human Connection
Shared an HBR article emphasizing that while AI enhances speed, it shouldn't replace the meaningful human moments that are vital for connection and learning in the workplace.

Media Appearances

Azad has no verified media appearances

Work History

4-2025
Nordic Digital, Insights & Analytics Leader at EY
9-2022
Nordic Marketing Automation Leader at EY
9-2021 - 9-2022
Senior Nordic Marketing Automation Lead at EY
8-2019 - 8-2020
Marketing Automation Consultant at MarketOne International
1-2019 - 7-2019
Management trainee at MarketOne International

Education

9-2020 - 8-2022
Master of Business Administration - MBA from Hult International Business School
2017 - 2019
Master of Business Administration - MBA from Army Institute of Management, Kolkata

More Information

Social Presence :

Prographics :

Exp : 6 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Nordic Digital, Insights & Analytics Leader at EY
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Insights For Selling To Azad

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Azad is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Azad

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Azad move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Azad take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Azad

Personality Compatibility


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