Azar Shahgholian

Questioner
DISC Type : c

Programme Director, Masters (MSc) in Business Analytics: Operational Research and Risk Analysis at Alliance Manchester Business School

Manchester, England, United Kingdom

Overview

Azar Shahgholian is an Assistant Professor in Information Systems at Alliance Manchester Business School, where she also serves as a Programme Director. Her expertise lies in business analytics, AI applications, and the impact of digital technologies on individuals and organizations. She holds a PhD in Business and Management from the same institution.

Her research interests include big data, decision-making, and digital transformation, with a focus on applying machine learning to solve real-world business challenges in operations and customer experience management. She actively contributes to research aligned with several UN Sustainable Development Goals.

Unique fact: Azar was the winner of a healthcare analytics hackathon run by the Service Research & Innovation Institute in California.

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Business Analytics
As Programme Director for the MSc in Business Analytics, she is passionate about student engagement and curriculum development in this field.
AI & Machine Learning
She actively seeks PhD students in AI and machine learning and has applied these techniques to solve business challenges for various organizations.
Data-Driven Marketing
Combines her past experience as a Senior Lecturer in Digital Marketing with her current focus on data science and text mining of online reviews.

Media Appearances

Azar has no verified media appearances

Work History

8-2025
Programme Director, Masters (MSc) in Business Analytics: Operational Research and Risk Analysis at Alliance Manchester Business School
11-2024
Assistant Professor at Alliance Manchester Business School
11-2024
Senior Lecturer in Digital Marketing at Liverpool Business School
3-2017 - 5-2018
Senior Lecturer in Digital Marketing & Digital Business at TEESSIDE UNIVERSITY
9-2015 - 2-2017
Research Associate in Big Data Forum at Alliance Manchester Business School

Education

9-2012 - 2016
Doctor of Philosophy (PhD) from Alliance Manchester Business School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Manchester, England, United Kingdom Job Level : Mid-senior Designation : Programme Director, Masters (MSc) in Business Analytics: Operational Research and Risk Analysis at Alliance Manchester Business School
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Insights For Selling To Azar

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Azar is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Azar

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Azar move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Azar take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Azar

Personality Compatibility


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