Azar Shahgholian is an Assistant Professor in Information Systems at Alliance Manchester Business School, where she also serves as a Programme Director. Her expertise lies in business analytics, AI applications, and the impact of digital technologies on individuals and organizations. She holds a PhD in Business and Management from the same institution.
Her research interests include big data, decision-making, and digital transformation, with a focus on applying machine learning to solve real-world business challenges in operations and customer experience management. She actively contributes to research aligned with several UN Sustainable Development Goals.
Unique fact: Azar was the winner of a healthcare analytics hackathon run by the Service Research & Innovation Institute in California.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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