Azma Aiyubi

Critic
DISC Type : C

LEAD HRBP-Retail Banking, Mortgages, Corporate Services at Suryoday Small Finance Bank Ltd

Mumbai, Maharashtra, India

Overview

Azma Aiyubi is the Deputy Vice President and Lead HRBP at Suryoday Small Finance Bank, bringing over 12 years of experience in human resources. She specializes in talent management, succession planning, and enhancing the employee lifecycle. An alumna of the Indian Institute of Management Calcutta, she is also a certified NLP Practitioner.

Colleagues describe her as sincere, hardworking, and a professional who acts as a trusted ally. She is passionate about connecting people with career opportunities, frequently sharing job openings on professional networks to help others advance their careers and stay connected.

Unique fact: Azma is a certified Neuro-Linguistic Programming (NLP) Practitioner, applying principles of communication and personal development to her HR practice.

Personality Overview

Precise

ROI Driven

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Talent Management
Her profile highlights over a decade of dedicated experience in talent, retention, and career management as a core professional focus.
Succession Planning
She lists succession planning as a primary area of expertise, indicating a focus on long-term organizational leadership and stability.
Inclusivity in HR
Her professional headline explicitly lists inclusivity as a key capability, showing it's a significant priority in her human resources philosophy.

Media Appearances

Azma has no verified media appearances

Work History

3-2025
LEAD HRBP-Retail Banking, Mortgages, Corporate Services at Suryoday Small Finance Bank Ltd
6-2022 - 3-2025
Assistant Vice President at HDFC Bank
6-2022 - 3-2025
Regional Lead-HRBP at HDFC Bank
5-2015 - 5-2022
Human Resources Business Partner at HDFC Bank
11-2006 - 11-2007
Customer Relations Specialist at Citi

Education

1-2023 - 1-2024
EPSHRM from Indian Institute of Management, Calcutta
BCom - Bachelor of Commerce from Airport high School, Vile Parle Mumbai

More Information

Social Presence :

Prographics :

Exp : 13 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : LEAD HRBP-Retail Banking, Mortgages, Corporate Services at Suryoday Small Finance Bank Ltd
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Insights For Selling To Azma

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Azma is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Azma

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Azma move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Azma take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Azma

Personality Compatibility


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