Marina Muncescu

Critic
DISC Type : C

Global Head of Marketing Services at StoneX Group Inc.

United Kingdom

Overview

As the Global Head of Marketing Services at StoneX, Marina Muncescu directs digital priorities and eCommerce activation across global touchpoints. Her career includes senior digital transformation and leadership roles at HSBC and Citi. She holds an MSc from the University of Amsterdam and focuses on enhancing digital customer experiences.

Marina is a firm believer in the importance of understanding human nature, citing her interest in empathy, emotions, and their inherent irrationality. This philosophical approach likely informs her strategy in making digital interactions more human-centric and effective, bridging technology with user psychology.

She proactively seeks out new technologies, having recommended a key digital experience analytics platform to her team after encountering it at a CX event.

Personality Overview

Objective Thinker

ROI Driven

Precise

They choose to analyze logically and value facts to emotions.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Digital Customer Experience
Her roles at StoneX, HSBC, and Citi have centered on managing and improving the digital customer journey, focusing on loyalty, adoption, and NPS drivers.
Website Optimization
Leads the team responsible for websites, content, and conversion rate optimization (CRO), and actively recruits for roles like Website Editor and Product Manager.
Global Team Management
Manages geographically dispersed teams and vendors in a global environment, coordinating stakeholders across EMEA, Americas, and APAC.

Media Appearances

Marina has no verified media appearances

Work History

11-2024
Global Head of Marketing Services at StoneX Group Inc.
3-2019 - 10-2024
Global Head of Digital at StoneX Group Inc.
3-2017 - 3-2019
Sr. Digital Transformation Consultant - Digital Operations & Activation at HSBC
1-2015 - 2-2017
Head of Digital at Citi
3-2014 - 1-2015
Digital Customer Experience Manager at Citi

Education

2010 - 2011
MSc from University of Amsterdam
2006 - 2009
1 from National University of Political Studies and Public Administration

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Mid-senior Designation : Global Head of Marketing Services at StoneX Group Inc.
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Insights For Selling To Marina

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marina is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Marina

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Marina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Marina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Marina

Personality Compatibility


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