Azzurra Sorbi

Questioner
DISC Type : c

Director, Product Management at Tapestry

Greater London, England, United Kingdom

Overview

Azzurra Sorbi is the Director of Product Management at Tapestry, where she leads e-commerce initiatives for luxury brands. With a background from Central Saint Martins and experience at fashion retailers like Monsoon Accessorize and Hobbs London, she specializes in shaping digital product strategy and enhancing online customer experiences.

Her education in Art History from the Università degli Studi di Firenze suggests a strong personal appreciation for art, culture, and design. This creative foundation complements her technical and strategic role in the digital product landscape, indicating a passion for aesthetics and historical context.

She has a unique educational blend, having studied Art History in Florence before pursuing a degree at Central Saint Martins in London.

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Digital Team Building
Has actively recruited for key roles on her digital team, including front-end developers and technical analysts, showing a focus on building strong in-house talent.
E-commerce Product Strategy
Her entire career, from Hobbs London to Tapestry, is focused on leading product management within the e-commerce sector for major fashion and accessory brands.
Data-Driven Analytics
Emphasizes the need for technical analysts with expertise in Google Analytics and Google Tag Manager, indicating a focus on data to drive product decisions.

Media Appearances

Azzurra has no verified media appearances

Work History

7-2025
Director, Product Management at Tapestry
2-2023 - 7-2025
Senior E-Commerce Product Manager - Europe at Tapestry
6-2021 - 2-2023
Senior Product Manager at Monsoon Accessorize
4-2021 - 6-2021
Web Operations and Development Lead at TFG Brands London
10-2019 - 3-2021
Product Owner at Hobbs London

Education

2011 - 2014
Bachelor's degree from Central Saint Martins, University of The Arts London
2009 - 2010
Art History from Università degli Studi di Firenze

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Director, Product Management at Tapestry
URL has been copied!

Insights For Selling To Azzurra

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Azzurra is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Azzurra

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Azzurra move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Azzurra take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Azzurra

Personality Compatibility


Other Tapestry Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.