B.J. Bernard

Examiner
DISC Type : cs

President at Surface Combustion, Inc.

Toledo, Ohio, United States

Overview

B. J. Bernard is the President of Surface Combustion, Inc. , a leading manufacturer of thermal processing equipment. A metallurgist with a Masters from Worcester Polytechnic Institute, he is recognized as an influential leader in the North American heat-treating industry and has held leadership roles in the Industrial Heating Equipment Association (IHEA).

He is passionate about discussing technology and helping customers optimize their metallurgical, quality, and production requirements. B. J. is also interested in executive leadership and networking through organizations like YPO, and is dedicated to advancing the thermal processing industry through education and industry association involvement.

Unique fact: B. J. holds a patent for a system designed for controlling a torque-limiting drive charge car.

Personality Overview

Late Adopter

Process Oriented

Status Quo Seeker

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. They are thorough and always follow a systematic approach.

Topics They Care About

Thermal Processing
Loves discussing thermal processing technology, from carburizing and nitriding to vacuum and plasma, to help customers find optimal solutions for their specific requirements.
Industry Advancement
Demonstrates a strong commitment to the heat treating industry through his leadership roles, including President and Vice President, at the Industrial Heating Equipment Association (IHEA).
Metallurgical Solutions
As a trained metallurgist, he is passionate about the science of ferrous and non-ferrous materials and applying that knowledge to solve customer challenges.

Media Appearances

B.J. has no verified media appearances

Work History

2011
President at Surface Combustion, Inc.
2009 - 2011
Materials Engineer, Professional Engineering Department at Thielsch Engineering
2005 - 2009
Research Engineer, Thermal Processing and Hot Isostatic Pressing (HIP) at Bodycote
2004 - 2005
Research Assistant - Advanced Casting Research Center at Metals Processing Institute
2003 - 2004
Teaching Assistant - Materials Science & Engineering at Metals Processing Institute

Education

2003 - 2005
M.S. from Worcester Polytechnic Institute
1994 - 1998
A.B. from Bowdoin College

More Information

Social Presence :

Prographics :

Exp : 27 Location : Toledo, Ohio, United States Job Level : N/A Designation : President at Surface Combustion, Inc.
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Insights For Selling To B.J.

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with B.J. is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from B.J.

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will B.J. move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can B.J. take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And B.J.

Personality Compatibility


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