Baltazar Hasselsteen Ozonek
Login to view DISC.As VP of AI & Innovation at Pandora, Baltazar Hasselsteen Ozonek is a key figure in the companys technological advancement, responsible for AI and overall tech strategy. He focuses on creating rich, personalized digital experiences that mirror the brands in-store, story-driven approach. He holds a Master of Science from Copenhagen Business School.
He has a passion for connecting with peoples stories and believes the true potential of AI lies in driving revenue by creating richer digital customer experiences, rather than just focusing on productivity or cost reduction. He is a frequent speaker at industry events like NRF 2025 and the AI for Alle conference.
His career includes founding CROptimizer and holding leadership roles at GroupM and IBM iX before joining Pandora, showcasing a long history in digital strategy and marketing technology.
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