Baltazar Hasselsteen Ozonek

Questioner
DISC Type : c

VP AI & Innovation at Pandora

Copenhagen, Capital Region of Denmark, Denmark

Overview

As VP of AI & Innovation at Pandora, Baltazar Hasselsteen Ozonek is a key figure in the companys technological advancement, responsible for AI and overall tech strategy. He focuses on creating rich, personalized digital experiences that mirror the brands in-store, story-driven approach. He holds a Master of Science from Copenhagen Business School.

He has a passion for connecting with peoples stories and believes the true potential of AI lies in driving revenue by creating richer digital customer experiences, rather than just focusing on productivity or cost reduction. He is a frequent speaker at industry events like NRF 2025 and the AI for Alle conference.

His career includes founding CROptimizer and holding leadership roles at GroupM and IBM iX before joining Pandora, showcasing a long history in digital strategy and marketing technology.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

AI in Retail
He focuses on using AI to replicate the personalized, storytelling-based in-store experience across digital channels to drive revenue.
Customer Experience
A core theme in his talks is using technology to connect with customer stories and associate jewelry with memories and passions.
AI Agents
He has spoken on the potential of AI agents and has been involved in deploying them at Pandora to handle customer service and product discovery.

Media Appearances

Baltazar has no verified media appearances

Work History

1-2024
VP AI & Innovation at Pandora
7-2021 - 1-2024
VP Data Analytics and Marketing Technology at Pandora
3-2020 - 7-2021
VP Advanced Analytics at Pandora
2-2019 - 3-2020
Global Data and Insights Director at Pandora
4-2018 - 2-2019
Senior Consultant | Digital Strategy & iX at IBM iX

Education

2006 - 2010
Master of Science (MSc) from Copenhagen Business School
2011 - 2011
Online Marketing from Københavns Erhvervsakademi

More Information

Social Presence :

Prographics :

Exp : 16 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Senior Designation : VP AI & Innovation at Pandora
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Insights For Selling To Baltazar

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Baltazar is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Baltazar

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Baltazar move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Baltazar take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Baltazar

Personality Compatibility


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