Bao Dao in

Bao Dao

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Global Director of CRM at Pentland Brands
📍 Irvine, California, United States

Bao Dao is the Global Director of CRM at Pentland Brands, specializing in customer retention, lifecycle marketing, and CRM automation. A Certified Scrum Product Owner (CSPO), he has a demonstrated history of enhancing digital marketing strategies. Colleagues describe him as efficient, focused, and quick to take action.

An alumnus of California State University, Long Beach, his professional interests include major technology companies. Given his time spent in Southern California for his education, he may have an appreciation for the local culture and lifestyle.

Unique fact: He has a track record of successfully improving email campaigns to drive higher conversion rates and digital sales.

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Experience
14 Years
Current Role
Global Director of CRM
Job Level
Mid-senior
Location
Irvine, California, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Bao cares about

Lifecycle Marketing
This is a core theme in his headline and career, focusing on the entire customer journey from acquisition to retention at Pentland Brands.
Marketing Automation
A key skill from his time as an architect at 3M and specialist at AXA, with specific course experience in Salesforce Journey Builder.
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Career

Work history

9-2025
Global Director of CRM
Pentland Brands
6-2024 - 9-2025
Senior Manager, CRM
Pentland Brands
11-2022 - 6-2024
Retention Marketing Manager, CRM
Pentland Brands
7-2021 - 1-2023
Asia Marketing Automation Architect
3M
12-2017 - 6-2021
Digital Commerce | Marketing Automation Senior Specialist
AXA
In the press

Media appearances

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Education
Bachelor of Science (B.S.)
California State University, Long Beach
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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