Bao Dao

Critic
DISC Type : C

Global Director of CRM at Pentland Brands

Irvine, California, United States

Overview

Bao Dao is the Global Director of CRM at Pentland Brands, specializing in customer retention, lifecycle marketing, and CRM automation. A Certified Scrum Product Owner (CSPO), he has a demonstrated history of enhancing digital marketing strategies. Colleagues describe him as efficient, focused, and quick to take action.

An alumnus of California State University, Long Beach, his professional interests include major technology companies. Given his time spent in Southern California for his education, he may have an appreciation for the local culture and lifestyle.

Unique fact: He has a track record of successfully improving email campaigns to drive higher conversion rates and digital sales.

Personality Overview

Information Seeker

Negotiator

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They like to do things independently and don’t look for support from others.

Topics They Care About

Lifecycle Marketing
This is a core theme in his headline and career, focusing on the entire customer journey from acquisition to retention at Pentland Brands.
Marketing Automation
A key skill from his time as an architect at 3M and specialist at AXA, with specific course experience in Salesforce Journey Builder.
Digital Commerce
His background includes driving customer acquisition and improving conversion rates for digital sales channels, particularly noted from his time at AXA.

Media Appearances

Bao has no verified media appearances

Work History

9-2025
Global Director of CRM at Pentland Brands
6-2024 - 9-2025
Senior Manager, CRM at Pentland Brands
11-2022 - 6-2024
Retention Marketing Manager, CRM at Pentland Brands
7-2021 - 1-2023
Asia Marketing Automation Architect at 3M
12-2017 - 6-2021
Digital Commerce | Marketing Automation Senior Specialist at AXA

Education

Bachelor of Science (B.S.) from California State University, Long Beach

More Information

Social Presence :

Prographics :

Exp : 14 Location : Irvine, California, United States Job Level : Mid-senior Designation : Global Director of CRM at Pentland Brands
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Insights For Selling To Bao

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bao is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Bao

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Bao move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Bao take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Bao

Personality Compatibility


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