Barbara Biffi in

Barbara Biffi

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Chief Brand Officer at Kempinski Hotels
📍 Monaco, Monaco

An accomplished marketing executive with over 20 years in luxury hospitality, Barbara Biffi is the Chief Brand Officer at Kempinski. She is a data-driven leader with deep experience in brand development and digital strategy. Colleagues describe her as an "incredible business leader" and a "digital transformation champion. "

Her experience as an entrepreneur at a travel startup significantly changed her corporate approach to innovation and value creation.

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Experience
16 Years
Current Role
Chief Brand Officer
Job Level
Leadership
Location
Monaco, Monaco
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Barbara cares about

Luxury Brand Elevation
Her career is focused on elevating global luxury brands like Kempinski and Silversea Cruises across the entire guest journey.
Digital Transformation
Leads digital operations and technology innovation to support commercial growth and is considered a "digital transformation champion" by peers.
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Career

Work history

9-2025
Chief Brand Officer
Kempinski Hotels
7-2024 - 6-2025
SVP, Global Sales
Silversea Cruises
1-2017 - 7-2024
Vice President, Brand
Silversea Cruises
9-2012 - 12-2016
Chief Product Officer
Yonderbound
6-2010 - 9-2012
Corporate Digital & CRM Strategy
MSC Cruises
In the press

Media appearances

Kempinski Hotels Welcomes Barbara Biffi as Chief Brand Officer to Shape the Next Chapter of Luxury Hospitality. Featured in Kempinski Hotels (Press Room)
See now
Barbara Biffi has been appointed Chief Brand Officer (CBO) at Kempinski Hotels. Featured in Hospitality Net
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Education
2020 - 2021
Certification in Digital Strategy for Business
Columbia Business School
1994 - 2003
University Degree in Statistics and Economics
Università Cattolica del Sacro Cuore
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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