Barbara Biffi

Observer
DISC Type : ci

Chief Brand Officer at Kempinski Hotels

Monaco, Monaco

Overview

An accomplished marketing executive with over 20 years in luxury hospitality, Barbara Biffi is the Chief Brand Officer at Kempinski. She is a data-driven leader with deep experience in brand development and digital strategy. Colleagues describe her as an "incredible business leader" and a "digital transformation champion. "


Her experience as an entrepreneur at a travel startup significantly changed her corporate approach to innovation and value creation.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

Luxury Brand Elevation
Her career is focused on elevating global luxury brands like Kempinski and Silversea Cruises across the entire guest journey.
Digital Transformation
Leads digital operations and technology innovation to support commercial growth and is considered a "digital transformation champion" by peers.
Guest Journey Innovation
Focuses on enhancing the brand's expression across all guest touchpoints, leveraging technology to scale global operations.

Media Appearances

Kempinski Hotels Welcomes Barbara Biffi as Chief Brand Officer to Shape the Next Chapter of Luxury Hospitality. Featured in Kempinski Hotels (Press Room)

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Barbara Biffi has been appointed Chief Brand Officer (CBO) at Kempinski Hotels. Featured in Hospitality Net

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Kempinski Hotels appoints Barbara Biffi as Chief Brand Officer. Featured in Hotel Management Network

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Work History

9-2025
Chief Brand Officer at Kempinski Hotels
7-2024 - 6-2025
SVP, Global Sales at Silversea Cruises
1-2017 - 7-2024
Vice President, Brand at Silversea Cruises
9-2012 - 12-2016
Chief Product Officer at Yonderbound
6-2010 - 9-2012
Corporate Digital & CRM Strategy at MSC Cruises

Education

2020 - 2021
Certification in Digital Strategy for Business from Columbia Business School
1994 - 2003
University Degree in Statistics and Economics from Università Cattolica del Sacro Cuore

More Information

Social Presence :

Prographics :

Exp : 16 Location : Monaco, Monaco Job Level : Leadership Designation : Chief Brand Officer at Kempinski Hotels
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Barbara

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Barbara take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Barbara

Personality Compatibility


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