Barbara C. Morton

Enthusiast
DISC Type : i

Deputy Chief Veterans Experience Officer at U.S. Department of Veterans Affairs

Washington, District of Columbia, United States

Overview

Barbara C. Morton is the Deputy Chief Veterans Experience Officer at the U. S. Department of Veterans Affairs, a role she has held since 2016. An accomplished leader in public sector customer experience (CX), she focuses on human-centered design to improve services for veterans and their families. She holds a Master of Laws from Georgetown Law.

A native of Massachusetts, Barbara enjoys various artistic pursuits including painting, photography, ceramics, and stained glass. She is also a fan of professional tennis and basketball and actively volunteers for veteran-centered causes, such as events at Arlington National Cemetery and the annual Toys-for-Tots campaign.

She has authored several law review articles, with two specifically focusing on post-traumatic stress disorder (PTSD).

Personality Overview

Non-Confrontational

Story Driven

Amiable & Agreeable

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Veterans Experience
As Deputy Chief Veterans Experience Officer, she is a leader in transforming the VA's customer experience capabilities to better serve veterans, their families, caregivers, and survivors.
Public Sector CX
She is responsible for building a lasting customer experience (CX) capability at the VA and sharing best practices, like the "Customer Experience Cookbook, " across federal agencies.
Human-Centered Design
She utilizes a human-centered design approach and journey maps to ensure the voice of the veteran is central to the VA's strategy and service delivery improvements.

Media Appearances

Barbara has no verified media appearances

Work History

6-2016
Deputy Chief Veterans Experience Officer at U.S. Department of Veterans Affairs
3-2015 - 6-2016
Executive Director, Management, Planning & Analysis at U.S. Department of Veterans Affairs Board of Veterans’ Appeals

Education

2004 - 2005
Master of Laws - LLM from Georgetown Law
1999 - 2002
Doctor of Law - JD from Suffolk University Law School

More Information

Social Presence :

Prographics :

Exp : 10 Location : Washington, District of Columbia, United States Job Level : Leadership Designation : Deputy Chief Veterans Experience Officer at U.S. Department of Veterans Affairs
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence

DONT's

  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Barbara

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Barbara take some risk or not?

  • They can take some low-probability risks if needed.

You And Barbara

Personality Compatibility


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