Barbara DiRocco, CMP, DES in

Barbara DiRocco, CMP, DES

Enthusiast · DISC type i
Senior Director, Meetings and Events at National Association of College and University Business Officers (NACUBO)
📍 Washington, District of Columbia, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
27 Years
Current Role
Senior Director, Meetings and Events
Job Level
Senior
Location
Washington, District of Columbia, United States
Personality Overview

How Barbara shows up

Amiable & Agreeable
Optimistic
Story Driven

They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Priorities

Topics Barbara cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

6-2013
Senior Director, Meetings and Events
National Association of College and University Business Officers (NACUBO)
10-2008 - 6-2013
Director, Conventions & Events
American Hotel & Lodging Association (AH&LA)
12-1998 - 9-2008
Director, Meetings
National Association of Real Estate Investment Trusts (NAREIT)
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1994 - 1998
Bachelor of Science (BS)
Purdue University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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