Barbara DiRocco, CMP, DES

Enthusiast
DISC Type : i

Senior Director, Meetings and Events at National Association of College and University Business Officers (NACUBO)

Washington, District of Columbia, United States

Overview

Barbara has no verified overview

Personality Overview

Amiable & Agreeable

Optimistic

Story Driven

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Barbara has no verified topics they care about

Media Appearances

Barbara has no verified media appearances

Work History

6-2013
Senior Director, Meetings and Events at National Association of College and University Business Officers (NACUBO)
10-2008 - 6-2013
Director, Conventions & Events at American Hotel & Lodging Association (AH&LA)
12-1998 - 9-2008
Director, Meetings at National Association of Real Estate Investment Trusts (NAREIT)

Education

1994 - 1998
Bachelor of Science (BS) from Purdue University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Washington, District of Columbia, United States Job Level : Senior Designation : Senior Director, Meetings and Events at National Association of College and University Business Officers (NACUBO)
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Barbara

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Barbara take some risk or not?

  • They can take some low-probability risks if needed.

You And Barbara

Personality Compatibility


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