Barbara Maushard

Examiner
DISC Type : cs

Senior Vice President, News at Hearst Television

New York, New York, United States

Overview

Barbara has no verified overview

Personality Overview

Unexpressive

Tough To Convince

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Barbara has no verified topics they care about

Media Appearances

Barbara has no verified media appearances

Work History

1-2017
Senior Vice President, News at Hearst Television
11-2008
Vice President, News at Hearst Television
9-2006 - 11-2008
News Director at WESH/WKCF TV
9-2000 - 9-2006
News Director at WISN-TV
1-1999 - 9-2000
News Director at KHBS/KHOG TV

Education

1985 - 1989
Broadcast Journalism from Bradley University

More Information

Social Presence :

Prographics :

Exp : 28 Location : New York, New York, United States Job Level : Leadership Designation : Senior Vice President, News at Hearst Television
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Barbara

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Barbara take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Barbara

Personality Compatibility


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