Suzanne Grethen

Questioner
DISC Type : c

SVP, Promotion and Marketing at Hearst Television

New York City Metropolitan Area, United States

Overview

Suzanne has no verified overview

Personality Overview

Value Seeker

Systematic

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Suzanne has no verified topics they care about

Media Appearances

Suzanne has no verified media appearances

Work History

9-2019
SVP, Promotion and Marketing at Hearst Television
6-2011 - 9-2019
VP, Promotion and Marketing at Hearst Television
5-2000 - 6-2011
Creative Services Director at WESH 2 CW18
3-1995 - 4-2000
Creative Services Director at WISN-TV
3-1993 - 3-1995
Promotion Manager at WISN-TV

Education

1982 - 1984
BA from University of Wisconsin-La Crosse
Education details unavailable from Hearst Management Institute

More Information

Social Presence :

Prographics :

Exp : 40 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : SVP, Promotion and Marketing at Hearst Television
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Insights For Selling To Suzanne

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Suzanne is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Suzanne

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Suzanne move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Suzanne take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Suzanne

Personality Compatibility


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