Barbara Pilat in

Barbara Pilat

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Chief Brand Officer Central Europe at Procter & Gamble
📍 Poland

Barbara Pilat is the Chief Brand Officer and Head of the Beauty Sector for Procter & Gamble Central Europe, where she has built her career for over 16 years. A graduate of the SGH Warsaw School of Economics, she is described by colleagues as a leader with immense vision and perseverance.

She is deeply passionate about people development, frequently expressing pride in her teams creativity, enthusiasm, and resilience. Barbara is also civically engaged, publicly encouraging participation in national elections and emphasizing the importance of every individuals voice in shaping the countrys future.

Her core professional belief is that the recipe for success is to center all brand-building efforts on the consumer.

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Experience
18 Years
Current Role
Chief Brand Officer Central Europe
Job Level
Leadership
Location
Poland
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Barbara cares about

Consumer-Centric Branding
States that the key to success is discovering and centering brand efforts on genuine consumer needs, a principle she has applied over her 16-year career at P&G.
People Development
Authored an article on P&G's growth culture and expresses immense pride in her team, highlighting their enthusiasm, creativity, and resilience.
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Career

Work history

4-2023
Chief Brand Officer Central Europe
Procter & Gamble
8-2022
Head of Beauty Sector Central Europe, Procter & Gamble
Procter & Gamble
4-2018 - 10-2022
Brand Director Feminine Care Portfolio, Central Europe
Procter & Gamble
12-2014 - 3-2018
Commercial Director Oral Care Portfolio, Central Europe
Procter & Gamble
7-2011 - 12-2014
Senior Brand Manager Oral Care, Central Europe
Procter & Gamble
In the press

Media appearances

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Education
2003 - 2008
Master degree
SGH Warsaw School of Economics
2018 - 2019
Postgraduate Degree
Kozminski University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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