Barbara Pilat

Wildcard
DISC Type : csi

Chief Brand Officer Central Europe at Procter & Gamble

Poland

Overview

Barbara Pilat is the Chief Brand Officer and Head of the Beauty Sector for Procter & Gamble Central Europe, where she has built her career for over 16 years. A graduate of the SGH Warsaw School of Economics, she is described by colleagues as a leader with immense vision and perseverance.

She is deeply passionate about people development, frequently expressing pride in her teams creativity, enthusiasm, and resilience. Barbara is also civically engaged, publicly encouraging participation in national elections and emphasizing the importance of every individuals voice in shaping the countrys future.

Her core professional belief is that the recipe for success is to center all brand-building efforts on the consumer.

Personality Overview

ROI Driven

Curious But Skeptical

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Consumer-Centric Branding
States that the key to success is discovering and centering brand efforts on genuine consumer needs, a principle she has applied over her 16-year career at P&G.
People Development
Authored an article on P&G's growth culture and expresses immense pride in her team, highlighting their enthusiasm, creativity, and resilience.
Beauty Sector Trends
As the Head of the Beauty Sector for P&G in Central Europe, she is directly responsible for strategy and growth in this key consumer market.

Media Appearances

Barbara has no verified media appearances

Work History

4-2023
Chief Brand Officer Central Europe at Procter & Gamble
8-2022
Head of Beauty Sector Central Europe, Procter & Gamble at Procter & Gamble
4-2018 - 10-2022
Brand Director Feminine Care Portfolio, Central Europe at Procter & Gamble
12-2014 - 3-2018
Commercial Director Oral Care Portfolio, Central Europe at Procter & Gamble
7-2011 - 12-2014
Senior Brand Manager Oral Care, Central Europe at Procter & Gamble

Education

2003 - 2008
Master degree from SGH Warsaw School of Economics
2018 - 2019
Postgraduate Degree from Kozminski University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Poland Job Level : Leadership Designation : Chief Brand Officer Central Europe at Procter & Gamble
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Barbara

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Barbara take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Barbara

Personality Compatibility


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