Barbi Green

Critic
DISC Type : C

VP, Brand & Content at IMO Health

Chicago, Illinois, United States

Overview

Barbi has no verified overview

Personality Overview

Critic

Negotiator

ROI Driven

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Barbi has no verified topics they care about

Media Appearances

Barbi has no verified media appearances

Work History

2-2022
VP, Brand & Content at IMO Health
3-2019 - 2-2022
Sr. Director, Brand and Content Strategy at IMO Health
7-2017 - 3-2019
Content Marketing Lead - Watson Health, Imaging at IBM
2-2016 - 7-2017
Director, Content Strategy at Merge Healthcare, an IBM Company
6-2015 - 8-2015
Brand Strategy Intern at The Marketing Store

Education

2014 - 2015
Master’s Degree from Northwestern University
Diploma from Centennial College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Chicago, Illinois, United States Job Level : Senior Designation : VP, Brand & Content at IMO Health
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Insights For Selling To Barbi

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbi is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Barbi

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Barbi move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Barbi take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Barbi

Personality Compatibility


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