Barbi Green in

Barbi Green

Critic · DISC type C
VP, Brand & Content at IMO Health
📍 Chicago, Illinois, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
11 Years
Current Role
VP, Brand & Content
Job Level
Senior
Location
Chicago, Illinois, United States
Personality Overview

How Barbi shows up

Critic
Negotiator
ROI Driven

They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms. They choose to analyze logically and value facts to emotions.

Priorities

Topics Barbi cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2022
VP, Brand & Content
IMO Health
3-2019 - 2-2022
Sr. Director, Brand and Content Strategy
IMO Health
7-2017 - 3-2019
Content Marketing Lead - Watson Health, Imaging
IBM
2-2016 - 7-2017
Director, Content Strategy
Merge Healthcare, an IBM Company
6-2015 - 8-2015
Brand Strategy Intern
The Marketing Store
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2014 - 2015
Master’s Degree
Northwestern University
Diploma
Centennial College
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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