Barend Potgieter in

Barend Potgieter

Trailblazer · DISC type DI
Founder and Chief Business Strategy Consultant - ContentKing at Content King
📍 City of Cape Town, Western Cape, South Africa

Barend Potgieter is a Fractional COO/CMO who helps founder-led businesses scale by creating story-driven, AI-enabled growth systems. He holds an MBA from Heriot-Watt University and is described by colleagues as talented, dedicated, and accountable. He founded ContentKing and created the MyScaleCoach platform to provide businesses with strategic frameworks.

He is the recipient of multiple marketing awards, including a Gold Award for an integrated campaign for the Gauteng Tourism Authority and a Silver Award for a social content campaign for Mercedes-Benz.

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Current Role
Founder and Chief Business Strategy Consultant - ContentKing
Location
City of Cape Town, Western Cape, South Africa
Personality Overview

How Barend shows up

Achievement-Oriented
Friendly But Fast
Informal

They will bat for you if they come to believe in you. They respond better to a combination of speed and relationship. They are more likely to be open to unproven but exciting technologies.

Priorities

Topics Barend cares about

AI-Enabled Growth
His professional focus is on building AI-enabled growth systems. He also holds a certification in Agentic AI Fundamentals, indicating a deep interest in its application.
Founder-Led Businesses
His entire practice is built around helping founder-led businesses move from chaos to clarity by implementing repeatable operating models and growth systems.
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Career

Work history

5-2012
Founder and Chief Business Strategy Consultant - ContentKing
Content King
2-2023 - 10-2025
Chief Operating Officer
TourAxis
1-2022 - 1-2023
Chief Operating Officer
The Effect Group
8-2021 - 1-2023
Chief Operating Officer
We Market Events
5-2016 - 1-2023
Chief Operating Officer
The Social Effect
In the press

Media appearances

Barend Potgieter, Digital Strategist - Content King | Featured. Featured in Featured.com
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Education
2020 - 2027
Master of Business Administration - MBA
Edinburgh Business School, Heriot-Watt University
2005 - 2005
B.Com Hons
North-West University / Noordwes-Universiteit
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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