Barend Potgieter

Trailblazer
DISC Type : DI

Founder and Chief Business Strategy Consultant - ContentKing at Content King

City of Cape Town, Western Cape, South Africa

Overview

Barend Potgieter is a Fractional COO/CMO who helps founder-led businesses scale by creating story-driven, AI-enabled growth systems. He holds an MBA from Heriot-Watt University and is described by colleagues as talented, dedicated, and accountable. He founded ContentKing and created the MyScaleCoach platform to provide businesses with strategic frameworks.

He is the recipient of multiple marketing awards, including a Gold Award for an integrated campaign for the Gauteng Tourism Authority and a Silver Award for a social content campaign for Mercedes-Benz.

Personality Overview

Achievement-Oriented

Friendly But Fast

Informal

They will bat for you if they come to believe in you.  They respond better to a combination of speed and relationship. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

AI-Enabled Growth
His professional focus is on building AI-enabled growth systems. He also holds a certification in Agentic AI Fundamentals, indicating a deep interest in its application.
Founder-Led Businesses
His entire practice is built around helping founder-led businesses move from chaos to clarity by implementing repeatable operating models and growth systems.
Authentic Content
He recently shared that audiences are rejecting mass-produced content, emphasizing the growing importance of authenticity and human-centric brand interactions in marketing.

Media Appearances

Barend Potgieter, Digital Strategist - Content King | Featured. Featured in Featured.com

See Now

Work History

5-2012
Founder and Chief Business Strategy Consultant - ContentKing at Content King
2-2023 - 10-2025
Chief Operating Officer at TourAxis
1-2022 - 1-2023
Chief Operating Officer at The Effect Group
8-2021 - 1-2023
Chief Operating Officer at We Market Events
5-2016 - 1-2023
Chief Operating Officer at The Social Effect

Education

2020 - 2027
Master of Business Administration - MBA from Edinburgh Business School, Heriot-Watt University
2005 - 2005
B.Com Hons from North-West University / Noordwes-Universiteit

More Information

Social Presence :

Prographics :

Exp : N/A Location : City of Cape Town, Western Cape, South Africa Job Level : N/A Designation : Founder and Chief Business Strategy Consultant - ContentKing at Content King
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Insights For Selling To Barend

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barend is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Barend

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Barend move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Barend take some risk or not?

  • They can take risks if necessary.

You And Barend

Personality Compatibility


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