Barnaby Franklin

Doer
DISC Type : sd

Head of Digital Programmes at Sheffield Children's NHS Foundation Trust

Derbyshire, England, United Kingdom

Overview

Barnaby is the Head of Digital Programmes at Sheffield Childrens NHS Foundation Trust, leading digital transformation initiatives. An experienced senior programme manager with PRINCE2 certification, he has a background in implementing healthcare technology solutions from his time at System C Healthcare and Chesterfield Royal Hospital NHS Foundation Trust.

Outside of his professional life, Barnaby is a dedicated father and husband. He is an avid runner and cyclist who enjoys spending time with his family on walks, often in The Peak District. His commitment to endurance sports is highlighted by his completion of the Berlin Marathon.

He had a key role in a communications campaign for a digital system launch at the Trust that featured a team of robotic dogs, one of which was named after him.

Personality Overview

Risk-Accepting

Results Focused

Strategic Planner

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

NHS Digital Transformation
He leads digital programmes at an NHS Trust and is passionate about using technology to improve patient care, evidenced by his posts and project involvement.
Healthcare Programme Management
As a certified PRINCE2 Practitioner and long-time Senior Programme Manager, he is an expert in managing and delivering complex digital projects within healthcare settings.
Outdoor Pursuits
He is an active runner and cyclist who frequently enjoys family walks in The Peak District, showing a strong interest in outdoor and endurance activities.

Media Appearances

Barnaby has no verified media appearances

Work History

4-2023
Head of Digital Programmes at Sheffield Children's NHS Foundation Trust
10-2022
Senior Programme Manager at Sheffield Children's NHS Foundation Trust
1-2022 - 11-2022
Senior Programme Manager at System C Healthcare
5-2020 - 12-2021
Project / Programme Manager at System C Healthcare
1-2016 - 5-2020
ICT Project Lead at Chesterfield Royal Hospital NHS Foundation Trust

Education

2001 - 2004
Bachelor of Science - BS from University of the West of England

More Information

Social Presence :

Prographics :

Exp : 14 Location : Derbyshire, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Programmes at Sheffield Children's NHS Foundation Trust
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Insights For Selling To Barnaby

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barnaby is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Barnaby

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Barnaby move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Barnaby take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Barnaby

Personality Compatibility


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