Barry Bown

Energizer
DISC Type : I

Senior Consultant at SuperStep

United Kingdom

Overview

A retail veteran with over 40 years of experience, Barry Bown has a proven history of driving growth in the sportswear and fashion sectors. He led JD Sports as CEO for 14 years, significantly scaling the business, and later served as Executive Chairman & CEO of Footasylum, guiding it to profitability and rapid expansion before transitioning to a consultancy career.

Outside of his extensive corporate career, Barry has expressed a desire for more leisure time, specifically mentioning an interest in golf. He maintains loyalty to friends he grew up with, indicating a value placed on long-standing personal relationships.

After a distinguished 30-year career at JD Sports, he transitioned into a new chapter, taking the helm at Footasylum and now providing strategic advisory services.

Personality Overview

Informal

Full Of Energy

Imaginative

They are friendly, approachable and love to make new connections.  They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Retail Growth Strategy
He has a long track record of scaling retail businesses, including overseeing JD Sports' growth to 850 stores and Footasylum's recent rapid expansion.
Omnichannel Retail
His recent experience involves leading multi-channel streetwear and sportswear retailers, emphasizing the importance of both physical high-street presence and digital strategy.
Brand Management
His professional posts highlight the importance of the relationship between brands and retailers, focusing on storytelling to make products more compelling for consumers.

Media Appearances

Barry has no verified media appearances

Work History

7-2024
Senior Consultant at SuperStep
7-2024
Senior Consultant at LØCI
4-2024 - 4-2025
Senior Consultant at FOOTASYLUM
6-2018 - 3-2024
Executive Chairman & CEO at FOOTASYLUM
6-2014 - 10-2017
Senior Consultant at Pentland Brands

Education

1972 - 1977
Education details unavailable from Elton High School

More Information

Social Presence :

Prographics :

Exp : 20 Location : United Kingdom Job Level : Leadership Designation : Senior Consultant at SuperStep
URL has been copied!

Insights For Selling To Barry

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barry is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Barry

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Barry move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Barry take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Barry

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.