Barry Luther

Enthusiast
DISC Type : i

Vice President - Industry Portfolio at 3Cloud

Dallas-Fort Worth Metroplex, United States

Overview

Barry Luther is a versatile technology executive with a history of leading high-performance teams to deliver innovative solutions. As Vice President of Industry Portfolio at 3Cloud, he leverages his extensive background in cloud engineering and infrastructure transformations from prior leadership roles at Deloitte and Avanade. He holds both an MBA and BBA from the University of New Mexico.

Based on his long-standing personal and professional ties to New Mexico, including his education and early career, he likely maintains a strong connection to the local community and its culture.

He has over two decades of experience focusing on Microsoft-centric technologies, starting from his time as President of an IT consulting firm.

Personality Overview

Amiable & Agreeable

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Cloud Transformation
His career at Deloitte, Avanade, and 3Cloud has focused on leading large-scale cloud and modern workplace transformations for clients.
Infrastructure Services
He was the North American Service Line Executive for Infrastructure Services at Avanade, setting the solution direction for cloud, operations, and client computing.
Microsoft Ecosystem
His entire career, from President at Verity Technology Group to his current role at 3Cloud, has been centered on delivering Microsoft-based technology solutions.

Media Appearances

Barry has no verified media appearances

Work History

7-2024
Vice President - Industry Portfolio at 3Cloud
5-2020 - 6-2024
Managing Director at Deloitte
2-2014 - 3-2020
Vice President, North American Service Line Executive for Infrastructure Services at Avanade
5-2004 - 2-2014
Senior Director at Avanade
3-1996 - 5-2004
President at Verity Technology Group / Ram Consulting Services

Education

1988 - 1990
MBA from UNM Anderson School of Management
1984 - 1988
BBA from UNM Anderson School of Management

More Information

Social Presence :

Prographics :

Exp : 35 Location : Dallas-Fort Worth Metroplex, United States Job Level : Senior Designation : Vice President - Industry Portfolio at 3Cloud
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Insights For Selling To Barry

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barry is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Barry

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Barry move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Barry take some risk or not?

  • They can take some low-probability risks if needed.

You And Barry

Personality Compatibility


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