Barry Matthews

Initiator
DISC Type : Di

Director at Association of Bureau Managers

Manchester Area, United Kingdom

Overview

Barry Matthews is a veteran of the payroll industry with over 20 years of experience in sales and account management. He founded the Association of Bureau Managers to support and connect payroll leaders. Peers describe him as knowledgeable, passionate, and professional, and he is a member of the Reward 300 index.

After a long career observing the unique challenges faced by payroll bureaus, Barry founded his association to champion what he saw as an undervalued and disconnected professional community.

Personality Overview

Risk-Accepting

Impact-Oriented

Friendly Challenger

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Payroll Bureau Growth
Founded both a consultancy and an association specifically to help payroll bureau leaders navigate challenges and grow their businesses.
Community Building
His primary mission with the Association of Bureau Managers is to connect a disconnected community of professionals through events and collaboration.
Supporting Leaders
Focuses on empowering payroll bureau seniors, helping them to connect with peers and lead their teams with greater confidence.

Media Appearances

Barry has no verified media appearances

Work History

11-2023
Director at Association of Bureau Managers
1-2022
Founder at Bureau Strategy
7-2019 - 12-2021
Bureau Strategy Partner at Paycircle - Cloud Payroll
3-2004 - 2-2019
Business Development Manager at Star Computers Limited
8-1992 - 10-2002
Managing Director at Cedilla Systems Ltd

Education

Education details unavailable from Sheffield Polytechnic

More Information

Social Presence :

Prographics :

Exp : 38 Location : Manchester Area, United Kingdom Job Level : Mid-senior Designation : Director at Association of Bureau Managers
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Insights For Selling To Barry

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barry is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Barry

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Barry move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Barry take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Barry

Personality Compatibility


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