Meritxell Gual

Observer
DISC Type : ic

Head Of Marketing at BAUHAUS España

Greater Barcelona Metropolitan Area, Spain

Overview

Meritxell Gual is the Head of Marketing & Communication at BAUHAUS España, bringing over fifteen years of experience from various multinational retail and fashion companies. She holds an executive masters degree in Marketing from EADA and another in Digital Strategic Vision from ISDI, specializing in omnichannel transformations and 360º marketing strategies.

Colleagues consistently describe her as energetic, committed, proactive, and a natural team player. She is passionate about her profession and dedicated to continuous learning and achieving collective goals. People often call her professional, committed, and energetic.

She managed the execution and control of the marketing strategy for the worldwide launch of the McLaren brand into the fashion footwear sector.

Personality Overview

Example Seeker

Curious

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Omnichannel Retail
In recent interviews, she emphasized creating a unified customer experience between physical stores and online channels as a core part of BAUHAUS's strategy.
Retail Sustainability
She has stated that communicating the company's commitment to sustainability and energy efficiency is a key pillar of their current marketing focus.
Digital Transformation
Her experience includes leading the omnichannel transformation process at PAEZ, and she recently completed an executive master's in Digital Strategic Vision at ISDI.

Media Appearances

Meritxell has no verified media appearances

Work History

3-2018
Head Of Marketing at BAUHAUS España
12-2016 - 2-2018
Marketing and Communication Manager at PAEZ
4-2016 - 12-2016
Project Manager at marketinred
6-2011 - 4-2016
International Marketing at Festina Lotus S.A.
2-2008 - 7-2011
Marketing and Communication Manager at FV21 | Licenciataria mundial de calzado McLaren

Education

2020 - 2020
Máster DIBEX | Visión estratégica digital from ISDI
2015 - 2016
Máster Ejecutivo en Dirección de Marketing y Comercial from EADA Business School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Mid-senior Designation : Head Of Marketing at BAUHAUS España
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Insights For Selling To Meritxell

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Meritxell is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Meritxell

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Meritxell move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Meritxell take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Meritxell

Personality Compatibility


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