Bart Van Beek

Critic
DISC Type : C

CDO | Director Digital UKII at Rubix UKII

The Randstad, Netherlands

Overview

Bart van Beek is the CDO for UK & Ireland and CDMO for Benelux at Rubix, Europes largest industrial supplier. An experienced professional and graduate of Amsterdam University of Applied Sciences, he specializes in digital transformation, B2B e-commerce, and business efficiency. Colleagues describe him as a positive, ambitious, and seasoned expert.

He is known for his creative, high-energy approach and a preference for working with teams that challenge the status quo to get things done.

Bart holds the unique dual leadership role of Chief Digital Officer for two major European regions within the continents largest industrial supply company.

Personality Overview

Negotiator

Precise

Information Seeker

They like to take decisions independently and do not seek others' support often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Digital Transformation
As CDO and CDMO, his core focus is on driving growth, demand generation, and business efficiency through digital initiatives at Rubix.
B2B E-commerce
His career includes leading e-commerce and marketing for Brammer and now Rubix, highlighting extensive experience in the B2B digital marketplace.
Customer Experience
His profile emphasizes a strong customer orientation, aiming to improve the digital journey for clients in the industrial supply sector.

Media Appearances

Bart has no verified media appearances

Work History

9-2025
CDO | Director Digital UKII at Rubix UKII
4-2018
CDMO | Director Digital & Marketing BNL at RUBIX-BNL
2-2016 - 3-2018
Regional Sales Director at Brammer Nederland
1-2006 - 1-2016
Marketing & E-commerce Director at Brammer

Education

1993 - 1997
ing from Amsterdam University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 19 Location : The Randstad, Netherlands Job Level : Mid-senior Designation : CDO | Director Digital UKII at Rubix UKII
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Insights For Selling To Bart

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bart is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Bart

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Bart move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Bart take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Bart

Personality Compatibility


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