Bart Van Kessel

Examiner
DISC Type : cs

Senior relatiemanager bij aaff at aaff

Eindhoven, North Brabant, Netherlands

Overview

Bart van Kessel is a Senior Relationship Manager at aaff with over 32 years of experience guiding entrepreneurs in the agricultural sector. He leverages his background from HAS green academy and Fontys University to help clients navigate financial, fiscal, and legal challenges, acting as a dedicated sparring partner.

He is a committed team player focused on helping business owners realize their long-term ambitions and prepare for the future. His transition from ABAB to aaff highlights his adaptability within the evolving financial advisory landscape.

Unique fact: Bart previously worked for the Dutch Ministry of Agriculture, Nature and Food Quality (LNV), assessing investment and subsidy applications.

Personality Overview

Overcautious

Tough To Convince

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Agricultural Entrepreneurship
His entire career is dedicated to advising and supporting entrepreneurs in the agricultural sector to help them achieve their ambitions.
Future of Farming
His professional focus is explicitly on "de toekomst van de ondernemer" (the future of the entrepreneur), especially within the agricultural domain.
Business Financing
He guides clients through financial challenges and has a professional interest in major Dutch banks like Rabobank and ABN AMRO.

Media Appearances

Bart has no verified media appearances

Work History

1-2025
Senior relatiemanager bij aaff at aaff
5-1992 - 1-2025
Senior Relatiemanager at ABAB
10-1991 - 5-1992
stafmedewerker LNV at Ministerie van LNV

Education

1991 - 2000
Bachelor's degree from Fontys University of Applied Sciences
1988 - 1991
ing. from HAS green academy

More Information

Social Presence :

Prographics :

Exp : 34 Location : Eindhoven, North Brabant, Netherlands Job Level : N/A Designation : Senior relatiemanager bij aaff at aaff
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Insights For Selling To Bart

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bart is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Bart

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Bart move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Bart take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Bart

Personality Compatibility


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