Bart Willems

Questioner
DISC Type : c

Co-Founder at bottle up

London, England, United Kingdom

Overview

Bart Willems is the Co-founder of bottle up, a company combating single-use plastic waste with reusable, plant-based water bottles. Drawing on his experience as VP of Sales at WeTransfer and studies at the University of Amsterdam, he drives the companys mission and European expansion. His work reflects a deep commitment to sustainable consumerism.

Barts professional mission was sparked by a personal experience: witnessing the vast amount of plastic waste generated by tourists while living in Amsterdams city center. This observation directly led him and his partners to create a sustainable and convenient alternative to single-use bottles, blending his business acumen with his passion for environmental impact.

For every bottle sold, the company donates clean drinking water to communities in need through various partnerships.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Sustainable Alternatives
Co-founded a company to offer a reusable, plant-based alternative to single-use plastic bottles, driven by a mission to reduce waste.
European Expansion
Actively focused on growing the company's footprint, recently launching partnerships in Germany, Austria, Switzerland, and France.
Circular Economy
His company implemented a deposit-refund system in the Netherlands and Germany, ensuring bottles are not just reusable but also returnable.

Media Appearances

Bart has no verified media appearances

Work History

3-2019
Co-Founder at bottle up
2-2016 - 1-2019
Managing Partner at Goodbyehello
9-2014 - 2-2016
VP of Sales at WeTransfer
6-2012 - 9-2014
Manager Focus Brands at Sanoma NL
1-2009 - 12-2011
Manager Key Accounts at Sanoma Digital

Education

2007 - 2009
Business studies from University of Amsterdam
1996 - 2001
Business/Commerce from Inholland University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-Founder at bottle up
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Insights For Selling To Bart

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bart is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bart

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bart move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bart take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Bart

Personality Compatibility


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