Bas Dapperen

Examiner
DISC Type : cs

Deputy General Manager - Benelux & International Travel Retail at Mars

Gemert, North Brabant, Netherlands

Overview

Bas Dapperen is the CFO & Deputy General Manager for Mars Wrigley Benelux & ITR, overseeing multi-market transformation and strategy. He previously led the transformation of the regional FP&A function for Mars Wrigley Europe, CIS and Turkey.

He is dedicated to fostering strong finance communities, promoting associate engagement, and inspiring moments of everyday happiness. Bas actively participates in strategy sessions and network events with industry peers.

He achieved the highest-ever associate engagement score during his tenure as CFO for Mars Netherlands & International Travel Retail.

Personality Overview

Unexpressive

Status Quo Seeker

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are thorough and always follow a systematic approach. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Finance Leadership
Bas actively discusses how modern finance leaders can embrace new technologies, drive transformation, and support business growth and value creation.
Strategy Development
He is involved in strategy development and implementation for Mars Wrigley, engaging associates in inspiring strategy sessions for Benelux & ITR.
Business Transformation
His career highlights include leading multi-market transformation and integration, as well as transforming regional FP&A functions.

Media Appearances

Bas has no verified media appearances

Work History

8-2025
Deputy General Manager - Benelux & International Travel Retail at Mars
10-2024
Cluster CFO - Benelux & International Travel Retail at Mars
9-2022 - 10-2024
CFO - Netherlands & International Travel Retail at Mars
2-2021 - 9-2022
Senior Manager FP&A - Mars Wrigley Europe, CIS and Turkey at Mars
6-2020
Chairman Board of Directors - Edubookers at Archipel Academy

Education

2007 - 2010
Master of Science in Accountancy from Nyenrode Business University
2014 - 2015
High Performing Business Course - Strategy Development from London Business School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Gemert, North Brabant, Netherlands Job Level : Senior Designation : Deputy General Manager - Benelux & International Travel Retail at Mars
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Insights For Selling To Bas

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bas is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Bas

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Bas move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Bas take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Bas

Personality Compatibility


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