Nitin Manhar Dhamelia in

Nitin Manhar Dhamelia

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Global Digital Performance Lead (Digital Transformation Office) at Barilla Group
📍 United Kingdom

Nitin is a Senior Global Digital Growth Marketer at Barilla Group with 20 years of experience shaping digital strategy and leading transformation. Colleagues describe him as positive, collaborative, and highly capable, with deep expertise in translating data into effective strategies. He holds an MBA and a first-class BA (Hons) from Middlesex University.

Based in London, Nitin is an avid runner and enjoys participating in team triathlons, often for charitable causes. He recently ran the Leicester 10K Charity Race, setting a new personal best, and has previously represented his team in a 5k race for a local food bank initiative.

Unique fact: Nitin authored a publication in an academic journal for The OR Society on creating automated data infrastructures to measure brand performance.

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Experience
19 Years
Current Role
Global Digital Performance Lead (Digital Transformation Office)
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Priorities

Topics Nitin cares about

AI in Marketing
His professional focus involves leveraging AI for digital transformation, and he has published articles analyzing AI data accuracy and investment strategies.
Data-Driven Brand Strategy
He developed an in-house brand performance measurement tool at Barilla and authored a publication on automated data infrastructure for brand insights.
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Career

Work history

8-2023
Global Digital Performance Lead (Digital Transformation Office)
Barilla Group
7-2021 - 8-2023
Global Digital & Search Marketing Lead (Digital Transformation Office)
Barilla Group
5-2021 - 7-2021
Global Digital Merchandising Manager (Global Social & Content Function)
Barilla Group
1-2021 - 5-2021
Search Expert (Digital Transformation Office)
Barilla Group
7-2020 - 1-2021
Global Interim Digital Marketing Director
careeria
In the press

Media appearances

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Education
9-2023 - 12-2023
Master of Business Administration - MBA
MiniMBA
8-2002 - 8-2006
1st Class BA (Hons)
Middlesex University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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