Bas Hennekes

Questioner
DISC Type : c

Co-founder at Morph Coaching

Brussels Metropolitan Area, Belgium

Overview

Bas Hennekes is the Co-founder of Morph Coaching, focusing on enhancing organizational performance and culture through professional coaching. With a background in business transformation and innovation, he holds certifications in Enterprise Agile Coaching. He earned his Masters in Management with honors from the Solvay Business School.

Previously, Bas served as an Economic Policy Officer for the Dutch Ministry of Foreign Affairs, posted at the embassy for Georgia and Armenia. This unique experience in diplomacy complements his entrepreneurial ventures. He was also involved in a project called Hoop-it Basketball, suggesting an interest in sports-related initiatives.

Unique fact: Before becoming an entrepreneur, Bas worked as a diplomat supporting bilateral economic relations for The Netherlands.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Professional Coaching
As the co-founder of Morph Coaching, his primary focus is on making professional coaching accessible to drive performance and cultural change within organizations.
Agile Transformation
He holds ICAgile certifications in both Enterprise Agile Coaching and Coaching Agile Transformations, indicating deep expertise in this area.
People Development
A key focus in his previous role at Vibe Group was embedding coaching and people development into the organization's DNA, a theme continued at Morph.

Media Appearances

Bas has no verified media appearances

Work History

10-2024
Co-founder at Morph Coaching
10-2019 - 11-2024
PMO, Innovation Manager, Coaching lead at Vibe Group
9-2017 - 4-2018
Economic Policy Officer - The Kingdom of the Netherlands’ Embassy to Georgia and Armenia at Ministerie van Buitenlandse Zaken
2014 - 2019
Project Officer at N-U-K-S Projects

Education

MA Management (Graduated with honors) from Solvay Business School (VUB)

More Information

Social Presence :

Prographics :

Exp : 10 Location : Brussels Metropolitan Area, Belgium Job Level : Leadership Designation : Co-founder at Morph Coaching
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Insights For Selling To Bas

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bas is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Bas

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bas move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Bas take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Bas

Personality Compatibility


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