Borys Ulanenko

Sharpshooter
DISC Type : DC

Founder and CEO at ArmsLength AI

Cracow, Małopolskie, Poland

Overview

Borys Ulanenko is the Founder and CEO of ArmsLength. AI, leveraging over eleven years of transfer pricing experience from firms like Shell and KPMG. He focuses on integrating AI to automate compliance and enhance efficiency in the tax industry. People who have worked with him describe him as brilliant, passionate, and a supportive, knowledgeable leader.

Outside of his main venture, Borys is passionate about education, having founded StarTax Education to make complex tax concepts more accessible. He is deeply interested in the practical applications of AI and technology in everyday life and enjoys explaining complex topics in simple terms.

Interesting fact: His initial interest in a law-related field was sparked by watching the TV series "Suits, " which led him to an accidental but successful career in transfer pricing.

Personality Overview

Thorough Evaluator

Precise But Practical

ROI Driven

They prefer to be the ones controlling the conversation or defining the terms.  They are not always relationship oriented. They respond better to strong and respectful interactions.

Topics They Care About

AI in Tax
As the founder of ArmsLength. AI, he is dedicated to transforming transfer pricing with AI, automating benchmarking and compliance to increase efficiency and accuracy.
Transfer Pricing
A seasoned professional with over a decade in the field, he has deep expertise from in-house roles at major corporations and advisory experience at a Big Four firm.
Tax Education
He founded StarTax Education and runs a YouTube channel to provide high-quality, accessible courses on complex international tax topics for professionals and students.

Media Appearances

Borys has no verified media appearances

Work History

7-2023
Founder and CEO at ArmsLength AI
3-2022 - 6-2025
Product Management & Independent Advisor at Aibidia
10-2020
Founder and Lecturer at StarTax Education
4-2016 - 2-2022
Transfer Pricing Senior Manager / Global Senior Advisor at Shell
7-2015 - 4-2016
Transfer Pricing Senior Analyst at Metinvest Holding

Education

2012 - 2013
Master's degree from Kyiv School of Economics
2012 - 2013
Master's degree from University of Houston

More Information

Social Presence :

Prographics :

Exp : 12 Location : Cracow, Małopolskie, Poland Job Level : Leadership Designation : Founder and CEO at ArmsLength AI
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Insights For Selling To Borys

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Borys is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Borys

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Borys move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Borys take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Borys

Personality Compatibility


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