Basil H.

Inquirer
DISC Type : dc

AdTech Committee Member at Canadian Marketing Association

Toronto, Ontario, Canada

Overview

Basil has no verified overview

Personality Overview

Judgemental

ROI Conscious

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Basil has no verified topics they care about

Media Appearances

Basil has no verified media appearances

Work History

1-2023
AdTech Committee Member at Canadian Marketing Association
10-2022
SVP, Product at NP Digital
9-2022 - 11-2022
Member Board of Directors at Vividata
5-2021 - 10-2022
VP Data Science, Audience & Analytics at Postmedia Network Inc.
12-2019 - 5-2021
Senior Vice President, Product and Strategy at iProspect

Education

2000 - 2005
Bachelor of Commerce from Concordia University
2012 - 2012
Executive Development (EDC) from McGill University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : AdTech Committee Member at Canadian Marketing Association
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Insights For Selling To Basil

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Basil is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Basil

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Basil move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Basil take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Basil

Personality Compatibility


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