Bassem ASSEH

Evaluator
DISC Type : CDS

VP of Sales at Directus

France

Overview

Bassem Asseh is the VP of Sales at Directus, leveraging a deep background in open-source and enterprise software. His career includes leadership roles as Head of Sales at Hugging Face and VP for EMEA at GitHub, where he was pivotal in building the go-to-market strategy. He holds a Masters from Grenoble Ecole de Managemen.

Beyond his extensive tech career, Bassem has been deeply involved in civic life as the first Deputy Mayor of Nantes, France. He has championed initiatives focused on citizen dialogue, co-construction, and public policy, demonstrating a strong commitment to community engagement and local democracy.

Unique fact: He has simultaneously managed a high-level career as a tech executive in global companies while serving as a prominent elected official in a major French city.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Open-Source AI
His leadership at Hugging Face and career focus on open-source solutions highlight his dedication to democratizing AI and machine learning for enterprise use.
Civic Engagement
As Deputy Mayor of Nantes, he has extensive, hands-on experience leading initiatives for "citizen dialogue" and participatory democracy in public policy.
Enterprise GTM Strategy
He was instrumental in building and executing GitHub's enterprise go-to-market strategy across the entire EMEA region, driving significant growth.

Media Appearances

Bassem has no verified media appearances

Work History

10-2025
VP of Sales at Directus
8-2022 - 4-2025
Global Head of Sales at Hugging Face 🤗 at Hugging Face
6-2020 - 8-2022
Vice President, EMEA at GitHub
7-2019 - 6-2020
Regional Vice-President, Enterprise solutions, EMEA at GitHub
3-2015 - 6-2019
Regional director, South EMEA, DACH, MENA + Leading the GitHub / Microsoft relationship in EMEA at GitHub

Education

1995 - 1998
Master from Grenoble Ecole de Management
1993 - 1995
University Program prior to the entry exam of French Graduate Business Schools from Institution des Chartreux

More Information

Social Presence :

Prographics :

Exp : 19 Location : France Job Level : Senior Designation : VP of Sales at Directus
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Insights For Selling To Bassem

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bassem is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Bassem

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Bassem move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Bassem take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Bassem

Personality Compatibility


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