Bassem ASSEH in

Bassem ASSEH

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VP of Sales at Directus
📍 France

Bassem Asseh is the VP of Sales at Directus, leveraging a deep background in open-source and enterprise software. His career includes leadership roles as Head of Sales at Hugging Face and VP for EMEA at GitHub, where he was pivotal in building the go-to-market strategy. He holds a Masters from Grenoble Ecole de Managemen.

Beyond his extensive tech career, Bassem has been deeply involved in civic life as the first Deputy Mayor of Nantes, France. He has championed initiatives focused on citizen dialogue, co-construction, and public policy, demonstrating a strong commitment to community engagement and local democracy.

Unique fact: He has simultaneously managed a high-level career as a tech executive in global companies while serving as a prominent elected official in a major French city.

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Experience
19 Years
Current Role
VP of Sales
Job Level
Senior
Location
France
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Bassem cares about

Open-Source AI
His leadership at Hugging Face and career focus on open-source solutions highlight his dedication to democratizing AI and machine learning for enterprise use.
Civic Engagement
As Deputy Mayor of Nantes, he has extensive, hands-on experience leading initiatives for "citizen dialogue" and participatory democracy in public policy.
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Career

Work history

10-2025
VP of Sales
Directus
8-2022 - 4-2025
Global Head of Sales at Hugging Face 🤗
Hugging Face
6-2020 - 8-2022
Vice President, EMEA
GitHub
7-2019 - 6-2020
Regional Vice-President, Enterprise solutions, EMEA
GitHub
3-2015 - 6-2019
Regional director, South EMEA, DACH, MENA + Leading the GitHub / Microsoft relationship in EMEA
GitHub
In the press

Media appearances

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Education
1995 - 1998
Master
Grenoble Ecole de Management
1993 - 1995
University Program prior to the entry exam of French Graduate Business Schools
Institution des Chartreux
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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